Wiser

The Importance of Data Validation in an Imperfect Retail World

Wiser

What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail.

The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels.

How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal.

New [eBook] 8 Strategies to Maximize Omnichannel Revenue

Wiser

Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success.

How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time.

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5 Merchandising Issues that Impact Sales (and how to Avoid Them)

Wiser

Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans.

How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. . Some psychological pricing strategies can have a bigger impact on shoppers than others.

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[The Information] Behind Some Low Amazon Prices: Stolen Goods

Wiser

Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in a report by The Information.

[TotalRetail] Pricing Intelligence: What it is and Why it Matters

Wiser

Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important.

Fluctuating Match Rates? What That Could Mean for Your Retail Data Extraction

Wiser

How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it. .

How Brick-And-Mortar Stores Drive Brand Awareness

Wiser

While eCommerce has become a major part of the retail landscape, brick-and-mortar stores aren’t going anywhere. In fact, the in-store experience is still preferred by a number of shoppers, just for different reasons than online. .

How has retail changed over time?

Wiser

As technology advances , brick-and-mortar stores will continue to hold a special place in the hearts of consumers. In fact, 75 percent of consumers still want to see a product in stores before making a purchase.

Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

Wiser

This is a guest post by Chad Rucker , Sales Director at Wiser. . Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers.

How to Leverage In-Store Crowdsourcing for Increased Profits

Wiser

What can you do with in-store crowdsourcing? What kind of data can you collect? There are many uses for in-store crowdsourcing , and we’ve got the answers you’re looking for.

New [Infographic]: Back to School Shopping Habits 2018

Wiser

Summer b ack to school shopping is not just an annual event, it’s the second biggest shopping season of the year! BTS not only boosts sales in the retail industry , but it also serves as a fun bonding activity for friends and families to do together in preparation for the fall season.

4 Tips to Run Better BOGO Sales

Wiser

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Amazon’s Prime Day Wins Big (Again) but Hope Remains for Other Retailers

Wiser

Were you one of the record number of shoppers logged onto Amazon at the start of Prime Day 2018? If so, you may have noticed a bit of a problem: The site crashed. This led to a statement from the company and, most likely, some scrambling from their tech teams.

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Retailers Need to Embrace Technology to Survive in the Omnichannel World

Wiser

This is a guest article by?Rick Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process.

New Report: The State of the Outdoor Retailer Industry 2018

Wiser

How can you better position your brand for success in the outdoor retail industry? One solution is through actionable insights into your space that are current, customizable, and accurate.

Making Sure Your MAP Policy is Legal

Wiser

In the w ords of the 1890 Sherman Antitrust Act, “ Every contract, combination in the form of trust or other- wise, or conspiracy, in restraint of trade or commerce among the several States, or with foreign nations,” is considered illegal. .

Why Pricing Optimization Is Required in Online Retail

Wiser

No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant.

What You Need to Know About Traditional vs Modern Mystery Shopping

Wiser

Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their in-store performance. .

How to Maximize the Benefits of In-Store Crowdsourced Data

Wiser

There are so many advantages to using in-store crowdsourced data , but are you reaping all of the rewards? Using smartphone apps to crowdsource information has created an extensive data collection capability that is difficult to replicate.

Why MAP Policies Are a Win-Win for Brands and Retailers

Wiser

This is a guest article by? a leader in the brand protection strategy space. While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well.

Special Report [RetailTouchPoints]: Winning with Pages from Amazon’s Playbook

Wiser

Retail TouchPoints’ latest special report, featuring Wiser, takes an inside look at the rise in customer expectations across channels and how retailers can stay in touch with their shopper’s needs.

[Digital Commerce 360] Is Selling on Amazon Right for You?

Wiser

As compelling as it might seem, the glamourous thought of gaining access to 200 million customers overnight, by becoming a seller on Amazon , may not be right for your company. Depending on your brand, placing yourself in Amazon’s market place may be more trouble than it’s worth.

Dynamic Pricing vs. Personalized Pricing, What’s the Difference?

Wiser

There’s the price you pay. And then there’s your price. Dynamic Pricing is when prices change based on variables that are not related to the customer. Variables like these include the time of day, the temperature outside, the available supply and the competitor’s prices.

New [Infographic]: The Retailer’s Guide to Prime Day

Wiser

Retailers are beginning to plan for one of the biggest online shopping days of the year: Amazon’s self-proclaimed holiday, Amazon Prime Day. Amazon’s 4 th annual Prime Day will be held July 16 th for 36 consecutive hours of dazzling deals. How do you compete with this retail giant?

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Avoiding the Price Degradation Domino Effect All Brands Fear

Wiser

Retail can often seem like a game of reverse one-upmanship. One retailer cuts prices and others scramble to match or beat them in order to be considered by consumers.

The Benefits of Subjective In-Aisle Data Collection

Wiser

Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work.

New [eBook] Conquering the Amazon Marketplace

Wiser

Amazon is a force to be reckoned with and there are specific strategies brands can put into place to succeed on the marketplace.

New [Infographic]: Omnichannel Retail CX Guide

Wiser

Customer experience is number one in omnichannel retail. With consumers browsing and buying across channels, the experience needs to be cohesive. Our latest infographic lays out the top challenges omnichannel retailers face and how they can overcome them to achieve new levels of success. .

New [eBook]: Solving the Challenge of Online Data Collection

Wiser

Online data collection offers insight into the current marketplace and allows you to make data-driven decisions for your business. While no one would really disagree that online data collection is critical to success in eCommerce, its capabilities and limitations are not always clear.

“Retail is Retail”: Redefining the Sale

Wiser

There’s hope. There’s hope for the traditional, walk-in business in this fast-paced, tech-savvy era of retail. Many consumers and business owners are only choosing to see the 16 percent of brick and mortar retailers who are planning to decrease their locations within the year.

Join Us for a Modern Mystery Shopping Webinar on May 9th

Wiser

With all the talk of the “retail apocalypse” and mass store closings, it’s clear that some changes need to be made in-store. On top of that, up to 96 percent of shoppers leave stores without buying anything.

Top Repricing Questions Online Retailers Need to Ask Themselves

Wiser

Repricing in online retail is more than a requirement because the market is constantly in flux. Having the ability to change pricing to match inventory levels or react to competitor promotions is the only way to insure pricing is in sync with internal and external factors.

4 Reasons to Use Mobile Crowdsourcing

Wiser

Crowdsourcing can be defined as outsourcing tasks to a versatile crowd (a group of people) using an open call for participation and information. With this in mind, Mobile Crowdsourcing is the front runner when it comes to collecting real-time data from stores nationwide.

How In-Store Data Helps Grocers Stay Competitive

Wiser

The once overflowing well of brick and mortar retail sales is drying up to no more than a puddle and once prosperous retail leaders have been reduced to standing outside of their storefronts, begging passersby to cross the threshold and experience their stores. .

How Digital Research Leads to Shopping Insights

Wiser

In a world of immediacy, how can research be everywhere at once? Brands and stores use market research to remain competitive in the digital and physical retail environment.

What the New CJEU Ruling Means for EU Luxury Brands

Wiser

This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold.