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The 2017 Omnichannel Holiday Strategy Advantage

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The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels.

How to Infuse Product Life Cycle Planning into Your Pricing Strategy

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Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time.

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Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

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This is a guest post by Chad Rucker , Sales Director at Wiser. . Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers.

How to Ensure a Return on Merchandising Investments

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This is a guest post by?Carlton Carlton Dunn, Senior Account Executive at Wiser. . For too long, brands have had to guess whether or not their in-store display and merchandising investments were actually driving revenue.

The Benefits of Subjective In-Aisle Data Collection

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Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work.

New [Infographic]: 6 Promotion Strategies to Get Lingering Merchandise Out

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It’s time for spring cleaning, and the same goes for your warehouse and website. You want to get old merchandise moving to gear up for summer, and our new infographic will help you set a plan to clear it out without ignoring your bottom line.

How to Improve Omnichannel Engagement with BOPIS

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In an omnichannel world, retailers must be able to meet shoppers on their preferred channel in order to gain and sustain their loyalty. Here at Wiser, we’ve just written up a whitepaper to help retailers tackle the topic of Why BOPIS is Necessary for Omnichannel Engagement. .

7 Key Insights About MAP Monitoring and Compliance

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This is a guest post by Tim Taich, Interim General Counsel at Wiser.

[Total Retail] Brick-and-Mortar Retailers’ Secret Weapon: Unified Commerce

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Almost every retailer has an app, website, brick-and-mortar presence, mobile and email promotions, and more. This is the age of omnichannel. However, the channels are not always unified, which can mean a confusing and disorderly shopping experience for the customer.

4 Tips to Run Better BOGO Sales

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Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Product Update: Google Shopping Data is Now Daily

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Today, more retailers than ever are using Google Shopping ads to promote their products to consumers. Fierce Retail reports that over 80 percent of retailers are investing a portion of their ad spend into Google Shopping ads. . And why not? .

Top 7 KPIs Store Operators Need to Manage

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Store operators are charged with creating a positive shopping experience, and there are a number of store key performance indicators (KPIs) that all operators need to use to judge their success. These KPIs apply to the vast majority of stores, from mid-sized to big box.

Top 4 Ways Retailers Can Differentiate Using Unified Commerce

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With all the disparate shopping channels converging, the time for optimization is now. Omnichannel retail is out and unified commerce is the latest and greatest way to provide a cohesive shopping experience. On one hand, omnichannel was about the existence of multiple selling channels.

Why Retail Data Needs a Human Component

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This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . In the brand and retail world, people spend hundreds of hours (thousands, in some cases) crafting the “ideal” retail experience. What should this planogram look like? How should we display this promotion?

How Crowdsourcing Makes In-Store Merchandising More Efficient

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Ever tried speed dating? The idea is to try and pre-qualify a potential date in as little time as possible, to determine if you’d like to pursue something with that person at a later point in time.

What the New CJEU Ruling Means for EU Luxury Brands

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This is a guest article by  Zach Zigelbaum, Senior Account Director, EMEA at Wiser. The definition of “luxury” is coming into question in the EU, as the Court of Justice of the European Union (CJEU) ruled last week that brands have the right to restrict where their goods are sold.

How to Set a MAP Policy that Will Incentivize Resellers to Carry Your Products

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This is a guest article by Clement Ng, Customer Success Manager at Wiser. . Resellers are inundated with manufacturers looking to use the same sales channels to sell their products to consumers.

Achieve KPIs Faster by Crowdsourcing Retail Data

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Gaining data on in-store performance, such as end caps, planogram compliance, and out of stocks is key for both retailers and brands. The only problem is that store associates typically are busy helping customers and corporate merchandisers are costly.

Wiser Names Mathieu Gagné as Chief Financial Officer

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Wiser’s first CFO joins to drive organic and acquisition growth for the retail analytics platform. BOSTON (PRWEB) JANUARY 08, 2018. Wiser , a retail analytics platform delivering actionable data for better decisions, has named Mathieu “Mat” Gagné as its first Chief Financial Officer (CFO).

Wiser in the News: What Will Cost More – and Less – in 2018

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Wiser was recently featured on U.S. News & World Report by contributor Susan Johnston Taylor. In her article, What Will Cost More – and Less – in 2018 , she discussed the three main categories that consumers can expect to shell out a bit more (and less) for next year.

Meet Our New CFO: An Interview with Mathieu Gagné

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Earlier this month we welcomed our first CFO , Mathieu “Mat” Gagné. We are excited to have him on board and wanted to delve a little deeper and help you get to know him. . I sat down with Mat to learn more about his background and what he brings to Wiser. . Angelica: Hi, Mat.

How to Plan Margin-Protecting Promotions

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After the holiday season comes to a close, it’s time to get creative. Many returns are in and gift cards have been put to good use, so how do you get your repeat and even new customers to check out again?

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Wiser on MSNBC Your Business: Mystery Shopping Mission

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Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary. Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff.

Using Competitive Google Shopping Data to Optimize AdWords Spend and Protect Margins

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This is a guest article by?Roy Roy Steves, co-founder of StatBid. While we may not be able to see into our competitors’ ad campaigns, we can use the data that Google does provide to at least get a rough idea of where we are positioned, relative to our competitors.

How Retail Arrived at Black Friday 2017

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For many years now, the day after Thanksgiving has been full of door buster deals. With Black Friday 2017 just days away, it’s only natural to look back and figure out where exactly this retail holiday came from.

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How Brands Can Take Action on MAP Violators

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Minimum Advertised Price (MAP) agreements have become a requirement for brands selling online in the United States. They aim to keep resellers in line with price and content requirements spelled out by the brand and agreed to by the reseller.

Join Us for a Brand Protection and Growth Webinar

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Selling online means battling rogue sellers, some of which you have no formal relationship with. Brands are left scratching their heads as to how those distributors got ahold of their products, and in the meantime, brand value erodes from products being incorrectly presented and priced.

Wiser Hires Former Evidon Exec, Mark Rudolph, As CRO

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To be the best, you’ve got to attract the best and today was no exception. Mark Rudolph, a twenty year veteran of enterprise software sales, marketing, and operations joined us as our new Chief Revenue Officer. Prior to Wiser, Mark was the Chief Operating Officer at Evidon, Inc.

Finding a Balance Between Free Shipping and Discounts

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Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value.

New [Whitepaper]: Boost Margins with Price Optimization

Wiser

Pricing in retail is not one-and-done. It needs to change over time, as inventory ages and demand changes. In order to make that a reality, retailer leaders turn to price optimization.

New [eBook] Wiser’s Complete Guide to Omnichannel Merchandising

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Optimized merchandising online and in-store is key to retail success. While the functions of the two jobs can be different, some retailers are starting to bring them together to provide more consistency in their omnichannel offerings. .

How Placement, Blocking, and Interaction Drive Shelf Health and Sales 

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This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. . If a shopper doesn’t see your product on the shelf, it’s not in their purchase consideration set. It’s as simple as that.

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[Total Retail] From Wannamaker to Walmart: The Evolution of Retail

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Modern retail as we know it had to start somewhere. From price tags, coupons and shopping carts, to customized in-store experiences, the “endless aisle” and zero-waste supply chains, the industry has evolved beyond our wildest imaginations. But how did we get from retail 1.0 to where we are today?

Pricing According to Buying Cycle for a Diverse Assortment

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As a retailer with a wide range of products, the consumer buying cycle varies based on the product type, cost, brand, and more. This path to purchase is completely within your control when all of these factors are taken into account and weighed accordingly.

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To Be Or Not To Be: A Tale of Price Parity

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This is a guest post by Carlton Dunn, Senior Account Executive at Wiser. First things first, what is price parity? Pricing parity is the practice of keeping your prices consistent across different distribution channels and/or in different marketplaces.

Why In-Store Visibility Matters and How to Improve it

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This is a guest article by Rick Patsos, Manager of the Lead Generation team at Wiser. In the era of smartphones, shoppers are armed with more information than ever before.

How to Win with In-Store Competitive Intelligence

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This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store.

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