Wiser

Survey Fatigue? Why Crowdsourcing Is a Smart Solution

Wiser

Few voices are as important—and loud—as consumers. They are, after all, the lifeblood of any brand or retailer. Nearly every decision you make affects your customers, from changes to your supply chain to front-of-store displays and promotions.

The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels.

[Case Study] How Belami Ecommerce Increased Revenue and Achieved Price Parity with Automated Pricing Solutions

Wiser

Given the power of price during consumers’ paths to purchase, it’s not surprising that companies in the retail space need a comprehensive, efficient solution to monitor prices, make adjustments, and stay competitive. For Belami Ecommerce, a leading Ecommerce services provider in the U.S.,

How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time.

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How to Move Excess Inventory After the Holidays

Wiser

So, you have excess inventory after the holidays. You are not alone. This is a common scenario faced by all retailers, as they spend months preparing for the holiday season, only to be left with the back of the store full of post-holiday inventory. This isn’t good for many reasons.

Does Psychological Pricing Work?

Wiser

There are many things consumers consider when making a purchase. Some may be rational, looking for the best quality or value, and some a bit “non-rational,” or driven by the lowest price or quantity of what they are buying. .

Do MAP Violations Increase During the Holidays? 

Wiser

Are retailers more likely to break MAP around the holidays? This was the question we at Wiser asked ourselves before the start of the Thanksgiving through Christmas holiday shopping season. . Our thought process went like this: The holiday season is the most competitive time of year for retailers.

Hacking Amazon’s Buy Box – Top Strategies to Win the Buy Box

Wiser

With 9 percent market share of the entire US commerce market, and being a major marketplace in Europe as well, Amazon is the leading e-commerce marketplace for merchants with a low barrier of entry.

How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. . Some psychological pricing strategies can have a bigger impact on shoppers than others.

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Geotargeting Website Content? Here’s What You Need to Know

Wiser

As an eCommerce business, you may have asked yourself if you should be geotargeting website content. It’s certainly a fair question, and the answer could be yes or no depending on what type of eCommerce business you are, what you sell, and who your customers are.

Wiser’s Retail Predictions for the New Year

Wiser

Are you curious what’s coming around the corner in the world of retail? We certainly are, so here at Wiser, we put our heads together to figure out what the future holds in our exciting industry. Here are our retail predictions for the new year: Retail Prediction No.

How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. .

Is Price Matching the Right Strategy for You?

Wiser

What drives shoppers into your stores, both online and brick-and-mortar? For most, the answer will be price. The ability to compare prices, get the lowest prices, find good deals on products, and so on. The bottom line is that price is always top of mind for consumers. .

How to Manage Your Retail Operations When You’re in Growth Mode

Wiser

In 2018, it seems like we constantly see headlines about retailers that are shutting down a large number of their store locations throughout the U.S. This past summer, Toys ‘R’ Us closed its remaining 200 U.S. stores after 70 years of business.

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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

A lot has changed thanks to the internet. In the world of retail, the internet has given way to eCommerce and its rapid shipping, easy price comparisons, and other perks for consumers.

[Report]: Holiday Toy-Buying in a Post-Toys ‘R’ Us World

Wiser

Toys ‘R’ Us was a traditional toy powerhouse in retail. However, after declaring bankruptcy, the national retailer closed all of its stores in June 2018. The meant the upcoming holiday shopping season had a void to fill.

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[TotalRetail] Black Friday Post Mortem: How Successful Was Brick-and-Mortar?

Wiser

Black Friday 2018 is in the books, which means now is the perfect time to look back and see where we can improve for next year. Wiser CEO Andy Ballard shared his thoughts—and data—on Black Friday for Total Retail.

Books 26

Millions in Toy Sales Left on the Table Over Black Friday

Wiser

Poorly executed promotional displays, combined with under-staffed retailers and low stock levels, meant that toy brands like Hasbro, Disney, and Mattel missed millions in sales over the holiday weekend. However, Black Friday 2018 has already been deemed a success.

Toys 26

Google Shopping: Optimize Paid Ad Spend Using Pricing Data

Wiser

Paid advertising is big business. According to Adthena, Google Shopping ads accounted for 76.4 percent of all U.S. retail search ad spend in Q1 2018. This percent of search spend also contributed to 85.3

Black Friday Results: Who Hit the Stores—and What Did They Buy?

Wiser

Did you see plenty of crowds—and great deals—this Black Friday? Before the kick-off to the holiday shopping season arrived, the National Retail Federation estimated more than 164 million shoppers from Thanksgiving through Cyber Monday. . That was just an estimate, though.

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Actionable Insights: How to Take the Next Step with Your Data

Wiser

Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights? This is something that we think about a lot.

Entering Whole Foods: How Emerging Brands Capture Shopper Attention

Wiser

Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars.

[Webinar] Wiser Scorecards & Actionable Insights for Your Business 

Wiser

On Nov. 15, Wiser hosted its webinar on how businesses can turn in-store data into action. The webinar, titled “ Performance at Scale: Wiser Scorecards & Actionable Insights for Your Business ,” was hosted by Director of Product Management Tom Vieira and Sr. Director of Operations Devon Kelly.

4 Tips to Run Better BOGO Sales

Wiser

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

How to Overcome Cart Abandonment at Your eCommerce Store

Wiser

Did you know that the average cart abandonment rate at the beginning of 2018 was 75.6 percent? Therefore, according to the data from SaleCycle, for every four shoppers to your site, three leave without buying anything. .

CNBC: Wiser Black Friday 2018 Data Featured on Squawk Box

Wiser

With Black Friday back, shoppers across the country flocked to stores with plenty of holiday promotions—and Wiser Solutions kept an eye on everything in retail. CNBC’s Courtney Reagan turned to Wiser data during her multiple segments on CNBC’s Squawk Box Black Friday coverage.

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Who Needs In-Store Crowdsourced Data?

Wiser

The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to this question is much more complex than it may seem, but at its core, almost all businesses can benefit.

3 Smart Tips for Emerging Brands to Build an Online Presence

Wiser

As the holiday shopping season fast approaches, the uptick in excited consumers ready to spend will create plenty of opportunities for emerging brands. . There’s Black Friday, Small Business Saturday, and Cyber Monday.

3 Cyber Monday Promotions That Work for Any Retailer

Wiser

What will it take to get online shoppers to buy from you this Cyber Monday? Is it a quality product? The convenience? The ability to compare prices? . Perhaps it’s a great deal. Cyber Monday promotions are big business.

Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

Wiser

This is a guest post by Chad Rucker , Sales Director at Wiser. . Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers.

Don’t Let 3P Sellers Hurt Your Amazon Brand Reputation 

Wiser

Is your brand on Amazon? If so, you are far from alone. As much as 53 percent of paid units sold on Amazon in Q3 2018 were sold by third parties. There are more than 5 million sellers across the marketplace, and total sales brought in as much as $118 billion in 2017. . Amazon is a behemoth.

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[Internet Retailer] How to Protect Your Brand on Amazon

Wiser

Third-party sellers thrive on Amazon. However, not everyone is playing by the rules. For brands that sell on this online marketplace, it’s a priority to protect brand image and reputation from less-reputable sellers.

What to Do If Major Retailers Violate Map

Wiser

The easiest way to prevent future MAP violations is to stop distribution to that retailer. However, this tactic doesn’t work so well if that retailer is named Walmart. Or Target. Or Amazon. . Amazon is projected to collect nearly 50 percent of all online retail spend in the U.S. in 2018.

The Future of Pricing Strategies: Will MAP Last Forever?

Wiser

Pricing strategies are not fixed. They grow and evolve. They change alongside the market, as innovations and techniques create new working relationships between buyer and seller. Pricing strategies of today are not the pricing strategies of tomorrow. But what does the future hold? .

Other 26

How Buy One, Get One Can Improve Your Sales

Wiser

There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal.

[Retail Customer Experience] The store is still a winning strategy. Here’s why

Wiser

The old cliche that brick-and-mortar retail is dying has been debunked. Physical stores are alive and well. In fact, they are a critical component of a strong retail business—if the in-store experience gets the right attention.

[Whitepaper]: Display and Merchandising Compliance: Ensure Accountability and Actionability

Wiser

The steps between data collection and action are often the hardest. You need to analyze your data and make the right decision: What are your problems, and how do you fix them? Here at Wiser, we’ve recently released a new solution: Wiser Scorecards.

Why You Need to Monitor Merchandising Compliance

Wiser

In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to execution is anything but. . Naturally, the outcome always ends up being significant with something that is easier said than done.

Wiser Scorecards: Now Available for Brands and Retailers

Wiser

We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures. .