Wiser

The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels.

How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time.

Demo 25

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. . Some psychological pricing strategies can have a bigger impact on shoppers than others.

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How to Win with In-Store Competitive Intelligence

Wiser

This is a guest article by Devon Kelly, Sr. Director of Operations at Wiser. We’ve all heard about how the rise of eCommerce is killing the traditional brick-and-mortar store.

Demo 18

How to Improve Your Promotional Strategy Using Competitor Ads 

Wiser

Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

[Infographic] Don’t Miss the Back-to-School Sales Bus: The 6 Latest Retail Tips

Wiser

It’s that time of the year again, back-to-school sales are ramping up, and this back-to-school season consumer spending is the highest forecasted since 2012! So don’t be late, because you don’t want to miss the second biggest spending holiday of the year. Back-to-school shoppers are diverse and have various needs – but don’t worry we can help steer you in the right direction.

The Ultimate Guide to Retail Promotions

Wiser

Have you ever noticed the difference in retail sale signs based on the pricing tier? Value and mid-market retailers tend to have giant red signs that take over their windows, websites, and marketing emails. Yet, higher end brands tend to stick with a small white or otherwise inconspicuous sign in the corner of their window or on their site, where you have to search to find it or otherwise know what to look out for. .

How to Price for Long-Term Growth and Profit

Wiser

The goal for most businesses is to maximize both profit and growth. But often, these goals can contradict one another and it can be difficult to achieve profitable growth. The secret to achieving profitable growth is to price for long-term gains. . As we all know, pricing strategies are complex and need to take into consideration many factors such as cost, brand image, price elasticity of demand, and competitor pricing.

Guide to Omnichannel Pricing

Wiser

In the current retail landscape you have to admit that omnichannel retailers typically have a leg-up, compared to their single channel competitors. But one aspect of this unified retail experience that gets tricky is omnichannel pricing.

Promotions and Discounts: 2017 Back-to-School Trends

Wiser

Kids are waving good-bye to summer and starting school, which means back-to-school sales are coming to an end and this year’s back-to-school trends are unraveling. Consumer spending during back-to-school 2017 sales was forecasted to increase and reach $83.6 billion. This number may now be questionable to retailers as back-to-school shoppers are delaying their purchases.

Demo 18

How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. Unfortunately, we all know we don’t live in a perfect world, and we’ve all seen end of season sales, BOGO deals, and clearance racks. A challenge faced by retailers is how to maximize margins while clearing seasonal merchandise by a certain date.

New [Whitepaper]: Ensure MAP Policy Success

Wiser

Brands and manufacturers realize that resellers might not always have their best interest in mind.

Demo 14

Betting on the House vs a Third Party Pricing Solution

Wiser

You’re a major retailer or direct to consumer brand and the million dollar question is: should you build an in-house pricing solution or partner with a third party provider? By this point it has become abundantly clear that being able to change your prices in real time is a make or break aspect of a holistic retail strategy.

Demo 17

6 Reasons Your Sales Are Dropping and How to Increase Retail Sales

Wiser

The moment you notice your sales dropping, you need to act fast to get to the bottom of the problem. Sales can decline for various reasons, and finding the cause may be the trickiest part. Luckily, Quad has put together a list for you with the six reasons why your sales are dropping and what to do to increase retail sales. . Poor Communication. Often sales are negatively affected by poor communication between teams.

[Webinar Recap] How to Protect Your Brand Image

Wiser

The competitive landscape is evolving in front of our eyes. eCommerce is projected to grow to 8 to 12 percent in 2017 , while global eCommerce is projected to grow 21.2 percent this year. Consumer expectations have changed, as they have more choices, more information at their fingertips, and can easily comparison shop.

4 Tips to Run Better BOGO Sales

Wiser

Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Why You Should Consider Automating Competitive Price Analysis

Wiser

Having a competitive price along with added value are the keys to outperforming your competitors. Unfortunately, perfecting a pricing strategy isn’t an easy task, and it requires continuous monitoring.

Demo 11

[eBook] Wiser’s 2017 eCommerce Holiday Guide

Wiser

With back-to-school season gone, it’s on to the next and the biggest retail shopping holiday of them all. The 2017 holiday retail season is getting closer and retailers need to be prepared to address the changing holiday shoppers’ needs. . Last year, the holiday season brought in $658.3

Demo 10

How to Scale the Competitive Promotional Monitoring Process

Wiser

Take a guess: what occasion is being advertised by the following promotions from various sources? “Free Shipping. No membership, just smiles.” ” “40%-50% off Prime Exclusive Men’s, Women’s, and Kid’s Clothing.” ” “Daily home deals online all week long.” ” If you said Amazon’s successful, self-generated shopping spree known as Prime Day, a mid-summer campaign now in its third year, you’re right.

Other 12

How to Get Ahead with Competitive Intelligence Data

Wiser

Retail without competitive intelligence is like running a race with a blindfold. You can’t know precisely where to go or how fast to run unless you have an understanding of your place on the track and how your opponents are doing. Competitive intelligence data delivers the insight top retailers need to avoid running in circles and inches them closer to actually winning the retail race.

How to Implement Dynamic Pricing

Wiser

It’s evident that retailers need to utilize dynamic pricing to compete successfully online, with players like Amazon dominating the space. While dynamic pricing seems intimidating, fixed pricing causes businesses to miss out on profit and potential sales. Modern day dynamic pricing uses pricing intelligence and competitive insights, along with supply and demand to automatically update pricing. It enables retailers to optimize their prices based on real-time inputs and maximize revenue.

[Infographic] 2017 eCommerce Holiday Strategies

Wiser

The holiday season is right around the corner, if you can believe it. For retailers, that means it’s time to kick it up a notch in order to get the most out of the 2017 holiday eCommerce season. Our new infographic has the top 5 tips eCommerce winners will put into action this season. .

Investigation Basics: Investigating Third-Party Online Sellers

Wiser

The following is a guest post from David Howell, director of brand protection for the online seller enforcement group at  Vorys , Sater , Seymour and Pease LLP. . . Manufacturers attempting to control distribution, including through online channels, know they must actively monitor third-party websites and marketplaces. . By keeping tabs on these channels, they can identify possible instances of the unauthorized sale of their products.

Price and Prejudice: Putting a Price Tag on Brand Value

Wiser

*Originally published on the Quad Analytix Blog. FLASH SALE! PRICES SO LOW, WE CAN’T ADVERTISE THEM! With Black Friday and the holiday shopping season fast approaching, promotional copy like the above will soon be splashed across ecommerce sites all over the web.

Predicting the Holidays: Analyzing Competitor Holiday Trends

Wiser

This post was originally published on the Quad Analytix blog. Those who fail to learn from history are doomed to repeat it.” But the inverse can also be true: those who study the past can profit from it.

Shades of Gray: MAP Avoidance Tricks, Gray Market Sellers, and How to Beat Them

Wiser

*Originally published on the Quad Analytix Blog. Resellers often want to offer products at competitive prices, and for good reason. Being the low price leader is a quick way to see an uptick in sales. But this can come at a steep cost down the line for their brand value and that of their suppliers.

15 Ecommerce Trust Drivers You Can Setup Right Now to Make People Buy

BigCommerce

Just launching a business won’t make people buy. Forget about the dreams of customers lining up and sitting with their wallets in hand waiting for you to launch, and crashing your server with traffic.

How to Warm Up Your IP and Increase Email Deliverability

Zaius

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up.

Should Ecommerce Brands Require an Email to Start Shopping?

Zaius

When you visit Zulily’s site for the first time, you’ll see this pop up immediately on your screen: The incredibly successful ecommerce brand doesn’t let just anyone shop on their site — it’s a members-only experience.

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Ecommerce Landing Page: Secrets and Optimization Tips for 14,575% Growth

BigCommerce

Get Advice from the Industry's Landing Page Leader. Bounce Exchange is the 7th fastest growing business in the U.S. And landing pages are their secret weapon. Sign up for their webinar on May 2 to get the insider tips on how to sell more, more strategically.

Find the Perfect Black Friday Email Flow

Zaius

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases.

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How to Re-Engage Your At-Risk Customers

Zaius

Are your customers at-risk? You may not think so, but if a group of buyers hasn’t engaged with your brand at all in more than 30 days, they may be. If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene.

The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex.

Map Your Ecommerce Marketing to the Customer Lifecycle

Zaius

Much like the phases of the moon, your buyers go through a series of stages as they engage with your ecommerce brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer.

162 Best Ecommerce Site Designs of 2017

BigCommerce

First impressions matter. . They matter so much so, in fact, that brands that redesign their site regularly report a 20-300% increase in revenue within 3-6 months after launch. . The industry average for year-over-year revenue growth is less than 25%.

How 5 Brands Grew Their Customer Lifetime Value 2X in Less Than 1 Year with Loyalty Programs

BigCommerce

Retaining customers isn’t easy, but it’s important to do for businesses of every size. After all, the sure fire sign of a healthy brand is a growing number of repeat purchases from already existing customers.

How a $1,000,000 Loss Turned into a $22,000,000 Gain

BigCommerce

I always joke with my colleagues and friends who want to start a business by telling them: You don’t really know what you’re doing until you’ve lost $1M of your own money in 1 year. In 2013, that’s exactly what happened to me and my brothers’ business, Dazadi.

28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

Does this sound familiar? I built a website, promoted it on Facebook and am getting a lot of visitors, but no one is buying. Yea, that happened to me, too. When I first launched my business on BigCommerce, I had the site up and running rather easily. It looked the way I wanted it to.

5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. My answer? Invest in local Facebook ads , and then retarget, retarget, retarget. and then comes the inevitable question. But how?!”.

How Amazon and Independent Ecommerce Brands Grew Online Sales 18,233% in 20 Years [Infographic]

BigCommerce

Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million. Even if you only had $1,000 to invest in 1997, today you’d have more than $626,000.