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The 2017 Omnichannel Holiday Strategy Advantage

Wiser

The stakes are high this holiday season, with Deloitte expecting cross-channel retail sales to top $1 trillion dollars this year from November to January. To succeed, omnichannel retailers and brands need to be true to their names and fully unify their selling channels.

Why You Need to Monitor Merchandising Compliance

Wiser

In-store merchandising compliance. It sounds so simple, yet anyone who oversees brick-and-mortar retail knows that getting merchandising from idea to execution is anything but. . Naturally, the outcome always ends up being significant with something that is easier said than done.

How to Create Winning Black Friday Promotions

Wiser

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. .

Wiser Scorecards: Now Available for Brands and Retailers

Wiser

We’re excited to introduce you to our latest in-store feature: Wiser Scorecards. Scorecards are the perfect way to benchmark the performance of different teams or business units against key compliance and operational measures. .

How to Infuse Product Life Cycle Planning into Your Pricing Strategy

Wiser

Pricing and product life cycle go hand in hand. New, trendy products can garner the highest relative price, while older models often need to be discounted over time.

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How Scorecards Can Improve Your In-Store Merchandising Compliance 

Wiser

How do you currently measure in-store display and merchandising compliance???Depending Depending on the size of your brand, this may vary – from tracking it manually (or not at all) to working with your own in-house built or third-party solution. .

How to Overcome Cart Abandonment at Your eCommerce Store

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Did you know that the average cart abandonment rate at the beginning of 2018 was 75.6 percent? Therefore, according to the data from SaleCycle, for every four shoppers to your site, three leave without buying anything. .

Unauthorized Sellers: Identify Violators and Protect Your Brand

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Amazon, Walmart, and other online marketplaces are a competitive hotbed of brands and resellers. It doesn’t take much to create a seller profile and start listing products online. The challenge for brands is managing those sellers—and preventing any unauthorized sellers from causing problems. .

No Price Wars: How to Compete Without Racing to the Bottom

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Are there winners at the end of price wars? Not really. Some people may feel that lower prices are better for consumers, but bottom-barrel prices equal tiny margins for businesses. And that can lead to reduced services, lower quality products, less competition, and many other concerns. .

Actionable Insights: How to Take the Next Step with Your Data

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Better data leads to better decisions. However, it’s the latter part—decisions—that is often the biggest challenge for brands and retailers. You have the raw data, but how do you convert it into actionable insights? This is something that we think about a lot.

Entering Whole Foods: How Emerging Brands Capture Shopper Attention

Wiser

Whole Foods has long been a valuable ally for emerging food brands. Many of the products stocked on Whole Foods’ shelves are considered small label—brands not owned by a larger company, such as Proctor & Gamble or Mars.

Who Needs In-Store Crowdsourced Data?

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The perks of in-store crowdsourced data are endless, but who can benefit the most from these insights? The answer to this question is much more complex than it may seem, but at its core, almost all businesses can benefit.

[Infographic] Expectation vs. Reality: Shoppers, Retailers Don’t Agree on Seasonal Displays

Wiser

Walk into a retailer in late August or early September, and there’s a good chance you see seasonal displays. In fact, the “Christmas Creep” frequently draws complaints from shoppers and retail pundits. However, retailers know there’s value in seasonal displays.

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MAP Compliance vs Brand Compliance: What’s the Difference?

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You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers. . As you probably know, MAP compliance is the de facto method for most manufacturers to monitor their retail partners.

Going Omni: Why Digital-First Brands Sell In-Store

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What do your shoppers want out of the buying process? For many, the answer is instant gratification. It’s easy product comparisons and competitive prices: an experience.

How to Improve Your Promotional Strategy Using Competitor Ads 

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Promotions are a key element of the marketing mix. Putting a strong promotional strategy in place can lead to increased customer awareness of your product or brand, and higher sales. An important aspect is the look and feel of your ads. A successful promotional strategy can bring your brand to a more targeted audience. As always, retailers are competing for the same audience and potential customers.

How to Align Markdowns with Psychological Pricing and Marketing 

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H ave you ever looked around a store and noticed that most prices end in nine? Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? These pricing strategies deal with psychological pricing. That’s right, pricing is even more complex than just calculating margins and measuring price elasticity; psychological pricing is designed to appeal to a customer’s emotions. . Some psychological pricing strategies can have a bigger impact on shoppers than others.

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[Infographic] Listen Up: What Shoppers Want When Buying Headphones

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Headphones. Step outside and you’ll see headphones of all shapes, sizes, and brands as we go about our days. There are ear buds, on-ear, over-ear, and many more. How to choose which style is best? Wiser asked in-store shoppers what drove them to buy, from brand reputation to price.

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Loopholes in MAP: How and When it’s OK to Let Prices Drop

Wiser

In speaking with brands attempting to control online pricing with monitoring and enforcing strategies , we hear that they have hit points in the process where this felt like an uphill battle.

How Buy One, Get One Can Improve Your Sales

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There are many different methods to increase your sales. Discounts are an effective short-term strategy that retailers use when inventory is moving slower than expected. Contrary to popular belief, not all discount techniques are created equal.

How to Protect Your Brand Reputation Across Unified Commerce

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What is brand reputation? It is everything. Reputation is how everyone views your brand, shoppers, partners, and competitors alike. Reputation is how much trust is placed in your brand. It is how people feel when they buy your brand.

Monitoring Out-Of-Stocks in a Fast-Paced Retail Environment

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This is a guest post by Chad Rucker , Sales Director at Wiser. . Out-of-stocks. Stockouts. Shortages. Backorders. Regardless of the name, not having the proper amount of inventory is detrimental for both brands and retailers.

4 Tips to Run Better BOGO Sales

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Not all sales are created equally; there are BOGO sales, 20 percent off sales, and flash sales, to name a few. Although these are all different types of sales, they have the same main goal of ramping up your retail sales, using psychological triggers to encourage shoppers to check out, and hopefully acquiring new customers. The BOGO sale is a species of its own, with a wide array of variations.

Too Soon? How Shoppers Really Feel About Your Seasonal Displays

Wiser

It’s that time again. The holidays are upon us, and if you’re in the retail space, that means a bulk of your yearly sales could happen in the next few months. Are you ready? In a bid to say “Yes! I am definitely ready!”

How a BOPIS Retail Strategy Can Support Your Multi-Channel Goals

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Buy Online, Pick Up In-Store (BOPIS) retail strategies are fast becoming commonplace across the unified commerce industry. There’s good reason why.

MAP vs MSRP: Pricing in an Omnichannel World

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When it comes to pricing there are two very similar, yet exceedingly different, pricing policies that need to be considered. Deciding which policy is best for you and your business is a much tougher task, however. We’ve broken it down to give you a peek into the benefits and downfalls of each.

Creating a Promotion Strategy to Grow Your Amazon Sales

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Amazon has developed many features in Seller Central designed to help increase sales. However, we here at AMZ Advisers find that too often sellers do not know how to utilize all the features properly.

Walmart Plus Shopify? What Could Happen If You Add the Two Together

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Who do you think of when you hear the words “eCommerce.” Did you say Amazon? You’re far from alone. Amazon is the retailer behind 49 percent of all U.S. eCommerce sales in 2018, according to eMarketer. The company dwarfs its competitors in this regard, with second-place eBay only capturing 6.6

Retailers Need to Embrace Technology to Survive in the Omnichannel World

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This is a guest article by?Rick Rick Patsos, Manager of the Lead Generation team at Wiser. Shoppers want to make the most out of their trips to stores. They have little patience for any inconveniences or kinks in the process.

The Top 4 Reasons Why Retailers Should Care About MAP Monitoring

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Why should MAP monitoring be top-of-mind for retailers? Minimum advertised price (MAP) policies are guidelines set by manufacturers for authorized retailers to only advertise certain products above the price set by the manufacturer in order to protect brand image , profit margins, and retail value.

New [Whitepaper] The Top 4 Ways Privately Crowdsourced Data Can Benefit Your Brand

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Acquiring a complete picture of your in-store presence, from displays to promotions and out-of-stocks, takes some work. This is especially true if you have a high number of stores. Crowdsourced data can be one solution, as you can send mystery shoppers into stores to report back on your brand.

The Importance of Data Validation in an Imperfect Retail World

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What good is data if it’s incorrect? As new solutions arise to solve the “How do I collect data” question, don’t overlook the importance of data validation and just how accurate that data actually is. . This is especially true in brick-and-mortar retail.

New [eBook] 8 Strategies to Maximize Omnichannel Revenue

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Growing sales across all channels takes a holistic approach. Certain strategies work well in-store, while others excel online. You need both for a chance at success.

How To Define And Leverage Shopper Marketing

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Shopper marketing is a process that has been around since the advent of retail, but has only recently been more defined, understood, and emphasized within the industry. .

The Dilemma of Tech Advancements in Retail

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Have we reached the point of saturation in retail technology? While some shoppers may get excited about the latest and greatest tech developments for in-store and online experiences, some would rather take it slow and prefer the simple days of retail.

5 Merchandising Issues that Impact Sales (and how to Avoid Them)

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Most brands have an expectation for how their products will be displayed in stores. They create guides for stores to follow and certain goals they hope to reach with in-store merchandising plans.

[The Information] Behind Some Low Amazon Prices: Stolen Goods

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Stolen and counterfeit goods can pose a significant challenge for online retailers. Naturally, there is the percentage of total sales going to illegitimate sellers, but another, potentially more problematic, concern is the effect on pricing. This was recently explored in a report by The Information.

Why MAP Policies Are a Win-Win for Brands and Retailers

Wiser

This is a guest article by? a leader in the brand protection strategy space. While minimum advertised price (MAP) policies often seem like they are primarily pushed by brands, there are actually a number of reasons why retailers should welcome them as well.

Why Pricing Optimization Is Required in Online Retail

Wiser

No matter what channels a retailer sells on, their pricing is one facet of the selling experience that can’t be stagnant.

[TotalRetail] Pricing Intelligence: What it is and Why it Matters

Wiser

Every retailer knows the importance of pricing. The right price can make or break sales, but the challenge comes in finding that right price. This is why pricing intelligence is so important.

Fluctuating Match Rates? What That Could Mean for Your Retail Data Extraction

Wiser

How accurate is your online retail data? In truth, 100-percent accuracy will always be hard to come by—or impossible. That doesn’t mean you can’t have confidence in your data and glean actionable insights from it. .

What You Need to Know About Traditional vs Modern Mystery Shopping

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Mystery shopping has gotten an upgrade in recent years. Shoppers no longer go into stores with several pages of questions to fill out. This experience soon became too bulky and inefficient for brands and retailers that wanted insight into their in-store performance. .

The Benefits of Subjective In-Aisle Data Collection

Wiser

Monday through Friday I spend most of my time speaking about, thinking about, or helping my clients in the retail space, but—because I made the leap several years ago to buy a turn of the century home—come Friday at 5PM, much of my time is taken up by home repair, remodeling, and general DIY work.