article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Takeaway : It’s time to dig deep.

Marketing 246
article thumbnail

Former L’Oréal Exec Named CEO of LVMH Beauty

Retail TouchPoints

Rinderknech began his career with the Travel Retail America Division of L’Oréal in 2001. He has held roles of increasing responsibility at L’Oréal in various global markets, including President and CEO of L’Oréal China and then President and CEO of L’Oréal USA in 2019.

Travel 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Victoria’s Secret Fashion Show to Return as Streaming Event on Amazon Prime

Retail TouchPoints

Victoria’s Secret pioneered the idea of a lingerie fashion show in 2001 and turned the annual event into a nationwide television spectacle. After a four -year hiatus, the Victoria’s Secret fashion show will make its return on Sept. 26, 2023, on Amazon ’s Prime Video streaming service.

Fashion 244
article thumbnail

21 Digital Marketing Tools You Need When Starting a Business

Kissmetrics

To accomplish this, you’ll need a good marketing strategy and access to the best digital marketing tools. In this post, I’m going to outline 21 digital marketing tools you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. Then let’s begin.

Marketing 318
article thumbnail

Bed Bath & Beyond Builds Out Finance Team with Hiring of Former Tiffany Exec

Retail TouchPoints

Crossen has been with the company since 2001; The hiring of Susie A. .” In tandem with Barresi’s hiring, the retailer also announced a number of other changes in senior finance positions, including: The promotion of Laura Crossen to SVP of Treasury, Tax, and Finance Transformation, effective immediately.

article thumbnail

Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

There are 54 million disabled Americans, making up the third-largest market segment. As stated at the beginning of this piece, disabled people are the third-largest market segment. They account for $1 billion in the market, while their friends and family members make it $1 trillion. Why Does it Matter?

Retail 297
article thumbnail

Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Rather than focusing on checking off boxes, Earle tries to step outside them and remix the traditional ways Johnny Cupcakes markets to customers across digital channels.

Retail 277