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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. Advertising revenue of Google from 2001 to 2021.

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Pivotree and Purchasing Power® Unveil Streamlined Product Content Management Solutions

Pivotree Blog

(TSXV: PVT) (“Pivotree” or the “Company”), a leading provider of frictionless commerce solutions and services, has reached a significant milestone for its customer Purchasing Power, LLC (PPC), a financial wellness voluntary benefit company offering the leading employee purchase program through the convenience of payroll deductions.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Back in the day, you can sell just about anything and make crazy money.

eCommerce 167
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Financial Steps eCommerce Businesses Can Take Now to Weather the COVID-19 Downturn

Inflow Insights

You can also go back to that PPC, SEO, and conversion data to get a realistic picture of what people are searching for and buying right now and how those trends have been shifting in the past few weeks or months. If you need help determining what your PPC, SEO, and conversion data means for your business, reach out to Inflow.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

By 2001 the company was profitable. With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. By 2000, it would merge with Elon Musk’s online banking company and begin its rise to fame and popularity. 1999 – Alibaba launches.

eCommerce 417
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The 3 Best Analytics Companies of 2020

Kissmetrics

They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance. The best analytics company will be able to offer you additional marketing services such as PPC, content and SEO.

PPC 280
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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

Even though it was right after 9/11 and the economy was dire, we opened the day after Thanksgiving in 2001, just in time for Christmas, and have been in Abilene, Kansas ever since. That’s when I met BigCommerce, built a site, taught myself SEO and PPC. We were gone too much and wanted more time at home. Made to connect.