article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. In the face of consumer distrust, purchase decisions are increasingly made through peer recommendations — more specifically from peers that share a similar set of identities, affinities and geographies.

Marketing 243
article thumbnail

Inside Johnny Cupcakes’ ‘Fakery’: Gourmet Retail Theater Thrives in Boston

Retail TouchPoints

And it’s what inspired him to start his T-shirt line, Johnny Cupcakes, in 2001…before he even turned 20. “It Rather than just sending out an email blast, ask what else you can add to the message,” Earle recommended. It all started as a joke,” Earle admitted in a recent interview with Retail TouchPoints. “My

Retail 249
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

If you want to improve your digital accessibility right now, we recommend the following four steps. He has been an active member of the accessibility and usability communities since 2001, which started with leading partnerships between UsableNet, Macromedia (now Adobe) and The Nielsen Norman Group. What Can Companies Do?

Retail 273
article thumbnail

Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment. Holiday Challenge #1: Last-Minute Preparation.

article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. They ask for recommendations on Social Media. Back in the day, you can sell just about anything and make crazy money. Competition was minimal, technology wasn’t as affordable as it is now and access to product was limited.

eCommerce 167
article thumbnail

Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Get a sneak peek at our recommended deadline for confirming your plans, as well as tips for ensuring the best content across all of your digital channels. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment. Holiday Challenge #1: Last-Minute Preparation.

article thumbnail

Nine Actionable Tactics to Achieve Meaningful Connections with Your Retailers

ChannelAdvisor

Stay on top of overpriced products (especially when the product is reaching its end of life): If some of your retailers are still offering older products at the maximum price, you could recommend a new discounted price to help them phase out their remaining stock. Maintaining good relationships with retailers involves good strategies.