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Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy

Forrester eCommerce

Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]

Consumer 217
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Post-Pandemic In-Store Shopping: Consumers Reconsider The Value Of The Store

Forrester eCommerce

When the COVID-19 pandemic forced stores to close, online commerce pulled ahead at the fastest rate since 2002. As retailers reopen their brick-and-mortar spaces, consumers have even […].

Consumer 498
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Walmart Advances Media Ambitions with $2.3 Billion Acquisition of Vizio

Retail TouchPoints

Vizio, founded in 2002, has since amassed more than 18 million active accounts, growing its platform by enabling users to stream free content by watching ads. Our media business, Walmart Connect, is helping brands create meaningful connections with the millions of customers who shop with us each week.

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True Religion Aims to Triple Online Revenues with the Help of New Ecommerce SVP

Retail TouchPoints

In 2002, True Religion launched as a premium-denim brand and over the course of its history the label has expanded to include sportswear and accessories. True Religion is at a very exciting moment in its almost 20-year history as ecommerce becomes an even more important channel for the consumer,” said McCabe in a statement.

eCommerce 251
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With Acquisition of Complex, NTWRK Plans to Create a ‘Next Gen Content and Shopping Experience’

Retail TouchPoints

The fusion of content and live shopping creates an immersive experience tailored to the tastes of today’s digitally savvy consumers. My journey with Complex began as an admirer of their original magazine in 2002 and it has now come full circle as I step into the leadership role.

Magazine 173
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Kroger, Albertsons Execs Defend Merger to Senate Committee, Say Consolidation is Needed to Compete with Walmart and Amazon

Retail TouchPoints

Since the merger was first announced in October it has faced steady pushback from consumer groups and legal entities, with opponents claiming that combining the two largest supermarket chains in the U.S. would be detrimental to both consumers and the companies’ employees. supermarkets that compete directly with each other.

Supplies 232
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ModCloth Sold Yet Again; Will This Buyer Hold On?

Retail TouchPoints

Women’s clothing and accessories retailer ModCloth has been acquired by Nogin, a provider of outsourced ecommerce for major fashion and consumer product companies. Founded in 2002, ModCloth offers exclusive indie- and vintage-inspired women’s clothing, shoes, handbags and accessories for 18- to 35- year-old women of all sizes.