Daniel Kahneman Changed How We Think About Consumer Choice And Brand Strategy
Forrester eCommerce
APRIL 9, 2024
Yet, his contribution to modern economics, for which he received the Nobel Prize in 2002, remains unparalleled. He was trained as a psychologist and spent much of his career at Princeton as a psychology and public affairs professor. Kahneman’s research has shaped much of how today’s experts think about […]
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