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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™.

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How to Create a LinkedIn Newsletter (and Why They Matter)

Kissmetrics

Launched in 2003, LinkedIn has become the most popular social network for professionals. The example above shows the newsletter targets B2B content marketing practitioners. It’s also clear that the newsletter discusses B2B content creation and marketing practices proven to work. What Is a LinkedIn Newsletter?

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eCommerce Expo 2023 Preview

365 Retail

Neil Kuschel – Non-Executive Director, SparkLayer B2B With a rich background in B2B e-commerce, Neil brings to the table a deep understanding of the unique challenges and opportunities in this segment. His sessions will be particularly beneficial for businesses operating in the B2B space.

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Holiday Specials: 2023 Cyber Weekend SaaS and Software Deals

FastSpring

In case you missed it, our recent 2023 SaaS and Software Holiday Spend Report highlights how, whether your business focuses on B2C, B2B, or both , SaaS and software Q4 sales bumps are significant around the globe. SyncBack, our class leading backup software, was first released in 2003. Deal: “ 50% off everything.

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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity

BigCommerce

2003 – Taobao founded. Cross-Border Commerce: The online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B), or between two private persons (C2C), e.g. via marketplace platforms such as Amazon or eBay. 1998 – PayPal & Tencent both founded.

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Black Friday 2018: An Ecommerce Survival Guide

BigCommerce

By 2003, Black Friday was the busiest shopping day of the year in the United States. B2B marketer Shayla Price said: “For Black Friday, eCommerce merchants should send hyper-personalized emails before and during their sales. Even as local Philadelphia businesses tried to change it to “Big Friday,” the gloomier term held sway.

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[UK Blog] 3 Forces Shaping Global Retail During COVID-19

ChannelAdvisor

If we look historically, this was certainly the case in China during the 2003 Sars pandemic. McKinsey predicts : “The online world of contactless commerce could be bolstered in ways that reshape consumer behavior forever.” And we are unlikely to ever go back to pre-outbreak norms of shopping preference.

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