article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The dot.com bust in 2001 slowed, but didn’t stop, the inexorable move toward consumers shopping and buying online. To compete in a retail landscape featuring a sea of propagating consumer feeds, five growth solutions are emerging. Retail brands cannot feed the internet enough content to satisfy consumers. Micro-segmenting.

Marketing 244
article thumbnail

How VR Is Shaping The Future Of Product Design And Consumer Experiences

RTP blog

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer. They recently announced an original VR product of their own that is bound to dramatically alter the retail industry from both consumer and corporate perspectives.

Consumer 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Metaverse Action Prep Plan for Brands

Retail TouchPoints

Today’s marketers are dealing with new data challenges from changes in consumer behavior, government regulation and tech company policies. Dreller has worked in digital marketing since 2003 with roles across brands, agencies and tech vendors. There will be new metrics and KPIs.

Article 263
article thumbnail

Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions. “The changes we’re announcing create new opportunities for key leaders to bring their knowledge and experiences to different areas of the business.”.

article thumbnail

Remarkable Or Invisible

Steve Dennis

We live in an ever noisier world, chasing ever more distracted consumers. There was a time, not all that long ago, when being very good–or even slightly better than average–worked pretty darn well. Where friction once worked to a retailer’s benefit, it is now often their worst enemy.

Books 158
article thumbnail

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Retail TouchPoints

Most consumers are in the same boat. In a new survey from marketing platform Klaviyo , 49% of consumers said they don’t know what the metaverse is , and among those respondents who said they were aware of the metaverse, 78% think it’s mostly marketing hype. “The Think of Second Life back in 2003 — that was essentially a metaverse.

Games 250
article thumbnail

Making The Case For American Dream As The ‘Ultimate Experience Center’

Retail TouchPoints

“We built it as an experience center, and we like to call it the ultimate experience center ,” said Ghermezian during a recent World Retail Forum webinar moderated by Dan Hodges, CEO of Consumers in Motion. Mobile App Will Include Consumer And Employee Safety Elements. West Edmonton Mall and Mall of America, respectively).

eCommerce 175