Deliverability 101: Sailthru’s Glossary of Terms, Acronyms and Regulations
Sailthru
NOVEMBER 1, 2018
Bush in 2003, the CAN-SPAM Act is a set of regulations for commercial email senders. Image courtesy of the Data & Marketing Association. However, the GDPR goes far beyond email with very strong consent provisions for collecting and using customer data. They’re laws that dictate deliverability.
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