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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™.

Customer 348
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Wow Bao Links Loyalty Program to New Roblox Experience

Retail TouchPoints

Since launching in 2003 in Chicago, Wow Bao has expanded to nearly 700 locations across the U.S. By connecting gamers with our online ordering channels and rewards program, we are inviting new customers to experience our brand, rewarding our most frequent guests, and embarking on something that has never been done.”

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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

She which will lead the strategic development of Target’s customer experience both in-store and online, reporting directly to CEO Brian Cornell. The Chief Guest Experience Officer role was designed to put an emphasis on personalization and to further differentiate Target’s customer experience from other retailers.

Supplies 245
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eBay Hires Former Meta Commerce Leader as Chief Product Officer

Retail TouchPoints

His passion for building successful product teams dedicated to customers fits perfectly with our growth strategy. This move represents a return to eBay for Garcia, who spent 11 years within the company’s search and buyer experience beginning in 2003.

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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience.

Retail 358
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How Good Content Lets Your Customers Know You Care

GetElastic

How Good Content Lets Your Customers Know You Care. Whether you are a start-up company, regional SME or global corporation, chances are how you and your staff provide great service to your own customers is a process that has been carefully honed and refined. © 2003 - 2017 Provide Support LLC. Read more.

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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

The next challenge becomes customer consideration. While they are beginning to understand that the customer journey is non-linear and increasingly digital, this reality is often not reflected in the actual structure of the marketing enterprises within companies. Finding creative ways to scale content production.

Marketing 246