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Get Sirius About Customer Engagement Marketing

Forrester eCommerce

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Scoreā„¢.

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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

Marketing 246
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Enterprise Browsers Reignite the Browser Wars, But This Time for Businesses

Forrester eCommerce

Product names like Mosaic, Netscape, ā€œIEā€, and Mozilla (and its next iteration with Firefox) were all part of the browser market development. Safari came along for Mac in 2003, […]. Iā€™ve been in the IT industry long enough to remember the start of the Browser Wars when Internet Explorer took on Netscape in the late 1990s.

Marketing 195
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Wow Bao Links Loyalty Program to New Roblox Experience

Retail TouchPoints

Since launching in 2003 in Chicago, Wow Bao has expanded to nearly 700 locations across the U.S. Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. as well as to 6,000 grocery stores, and now Roblox.

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Wordpress Alternatives Your Marketing Team Will Love

Groove

In this blog, weā€™re discussing the Wordpress CMS platform and a few of its competitors - more specifically - the platforms that our eCommerce marketing team believe are optimal alternatives. It includes a variety of features that allow marketers to create a truly personalized experience for every person that visits your website.

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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

The office will bring together the marketing, digital and technology teams to achieve this goal. Sylvester has been with Target since 2007, most recently as Chief Marketing and Digital Officer. Hennington, who has been with Target since 2003, will continue reporting to Cornell.

Supplies 245
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

According to a new article by CNBC , ā€œSome experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.ā€. Ask your various partners and vendors what metaverse marketing and advertising options they offer. Build your expertise. Start reading more and sharing articles.

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