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Are PWAs At An Inflection Point?

Forrester eCommerce

It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps. Progressive web apps (PWAs) have been around since the standard was created by Google in 2015.

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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.* Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector.

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The Super Bowl Makes A Comeback In 2022

Forrester eCommerce

Last year’s viewership originally reported at 92,000,000 was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015 when a record 114,000,000 Americans tuned in. The Super Bowl Fizzles The Super Bowl is due for a come-back as the luster of The Big Game has waned over time. More […].

Games 195
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A Small Victory For Securing The US Bulk Power System

Forrester eCommerce

As early as 2007, researchers demonstrated how digitization of power systems introduces vulnerabilities that can cause physical damage. It is long overdue to secure the United States’ bulk power system supply chain.

Supplies 284
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The Future Of Enterprise Computing: It’s Time To Develop A Long-Term Vision Of Devices And Apps

Forrester eCommerce

In 2007, Forrester predicted that the device market would fragment beyond its traditional desktop and laptop confines. Computing has changed drastically over the past decade. In our report, “The Future Of Enterprise Computing,” we discuss these major changes and examine how computing will evolve in the next 5-10 years.

Marketing 317
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How To Stop Marketing Like It’s 2007

Dynamic Yield

The post How To Stop Marketing Like It’s 2007 appeared first on Dynamic Yield. As unified technology stacks replace disjointed point solutions, marketing will become easier, not harder, in 2017.

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How To Stop Marketing Like It’s 2007

Dynamic Yield

The post How To Stop Marketing Like It’s 2007 appeared first on Dynamic Yield. As unified technology stacks replace disjointed point solutions, marketing will become easier, not harder, in 2017.