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Forrester’s Digital Go-To-Market Review: Consumer Electronics Edition

Forrester eCommerce

Our latest update to our Digital Go-To-Market Review series for brands looks at the consumer electronics sector. Electronics store sales peaked in 2007, and since then, an ever-growing proportion of consumer electronics sales has moved online.*

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

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Delta variant is tanking consumer sentiment

RetailWire

American consumers are deeply concerned about the spread of the Delta variant and its potential impact on every aspect of their lives. The University of Michigan’s preliminary consumer sentiment index for early August fell to its lowest level since 2011, making it one of the three biggest declines over the past 50 years.

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BJ’s Wholesale Club Names Interim Leader President and CEO

Retail TouchPoints

Eddy joined BJ’s in 2007 and assumed the role of EVP and CFO in 2011. Prior to joining BJ’s, Eddy served multinational manufacturing, technology, retail and consumer products companies as a member of the audit and business advisory practice of PwC. In 2018, he added Chief Administrative Officer to his title.

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Contactless payment limit to jump to £100 in October

365 Retail

Contactless payments were first capped at £10 in 2007. David Postings, chief executive of trade body UK Finance, said: “Contactless payment has proved very popular with consumers and an increasing number of transactions are being made using contactless technology. Jonathan Brady/PA).

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store. Many digital natives here saw their parents lose almost everything in the 2007 global economic crisis. In the U.S., It is an image that sticks in their minds.

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