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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

While retailers can do little to affect world events and macro inflation, they can make use of an often underused asset they already have: customer data. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

Reward Your Most Loyal Customers. Loyalty programs offer another tool to track buying behavior and gather customer data while also driving additional revenue. Since joining the company in 2007, Chaar has helped the company expand its North American footprint. Mo Chaar is the Chief Commercial Officer at Givex.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

The customer data is stored in the app, so all it takes is a few clicks to pay. Many digital natives here saw their parents lose almost everything in the 2007 global economic crisis. And for those younger Generation Z customers there are a number of debit cards available from U.S. In the U.S.,

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The Art of Curation: ShopStyle’s Journey to Become a First Stop for Fashion

Retail TouchPoints

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action.

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Retail’s next punch in the face

Steve Dennis

A retailer that has tons of customer data and dozens, if not hundreds, of marketers wakes up one morning and discovers they are not ready for Millennials? A brand that’s been in business over 100 years suddenly has 20% or more of its total store base it needs to close immediately? How did that happen overnight?

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PSD2: Strong Customer Authentication Overview

FastSpring

In 2007, the European Commission adopted the initial Payment Services Directive (PSD). Frequent data breaches and online credit card fraud – In 2016, nearly £309 million was lost to credit card fraud in ecommerce transactions in the United Kingdom, compared to just £13.6 Who is impacted by strong customer authentication?

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How To Determine The Viability Of Your Product Idea

FastSpring

First coined by Marc Andreessen in 2007, “product-market fit” was initially defined as “being in a good market with a product that can satisfy that market.”. Step #6: Get Your MVP In front of Customers. Once you’re satisfied with the first iteration of your MVP, it’s time to test it with your target customers.