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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

While optimizing budgets in times of financial uncertainty makes sense, such times also provide smart marketers with easier opportunities to improve market position. According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI.

Marketing 312
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018.

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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362
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Lawmakers Urge SEC to Require Shein Prove it Doesn’t Use Forced Labor Before a U.S. IPO

Retail TouchPoints

House of Representatives has issued a letter to the Securities and Exchange Commission, urging the market regulator to require that Shein certify that it does not use Uyghur forced labor before the company is allowed to launch a U.S. We have zero tolerance for forced labor.”

Supplies 278
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25 Marketing Books You Should Be Reading

Kissmetrics

Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. It is also available in audio format. Hacking Growth.

Books 271
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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. Targeted marketing. That’s really where the market is heading. How did we come out of it?

Retail 311
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Here's Your Holiday Marketing Checklist

RTP blog

By Marissa Allen, Wpromote With marketers already preparing for the 2017 holiday season, digital marketing firm Wpromote has outlined the most important steps to implement or consider before it’s too late. Partnership Development Line up online influencers and set up contracts. Marissa Allen is Vice President – Strategy at Wpromote.

Marketing 186