article thumbnail

Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

article thumbnail

The Definitive Guide To Leveraging Social Media for Online Sales

Kissmetrics

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

So, I looked back at my digital folders containing articles from 2008 and, not really surprisingly, I found a lot of similarities between the topics we covered 10 years ago and the topics we’re focused on moving into 2018.

article thumbnail

Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. Furthermore, those that increased their media investments benefitted from a 17% growth in incremental sales.

Marketing 312
article thumbnail

Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

Kissmetrics

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. Just look at Facebook’s audience growth since late 2008. 3 Reasons Why Social Media Is Pay to Play in 2021. Sure, paid social media costs money.

article thumbnail

How Resale is Driving the Reinvention of Luxury Retail

Retail TouchPoints

Chala outlined the timeline of resale’s rise, beginning with the 2008 recession and the resulting reboot of consumers’ mindsets about spending. At the same time, these young consumers have watched the success of what Chala calls “self-preneurs,” businesspeople rising to success on social media through a combination of innovation and charisma.

Retail 306
article thumbnail

From Backyard to Business: The Empowered Marketer Goes to the Maker’s Mixer

Optimizely

We are in the heat of our season right now, so we’re doing shows, online sales, a lot of social media. She founded the Vermont-based company back in 2008 from the back of her college classroom, and slowly grew the cozy line of ski-inspired headwear and accessories through organic growth and a dedication to social media.

Marketing 302