article thumbnail

Decade Retrospective: Cybersecurity From 2010 To 2019

Forrester eCommerce

The Decade Cyber Went Mainstream Yes, technically, decades begin in years that end in one, but it’s easier to say the 2010s than the 2011s. Prior to 2010, cybersecurity was an insular domain. No one really cared, until something they were using didn’t work. Devices blew up due to malware or adware, and users got […].

Customer 370
article thumbnail

Awareness Isn’t Enough, It’s Time To Change Behaviors

Forrester eCommerce

I am thrilled to announce my latest research, “How To Manage The Human Risk In Cybersecurity” It’s research I’ve been leading and evolving since 2010, changing my mind about the title with each refresh to reflect the times.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? Unpredictable and fast-changing macroeconomic conditions? Marketing […]

B2C 195
article thumbnail

Instagram Sales: How to Captivate Consumers With Your Brand

BigCommerce

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

article thumbnail

Forrester Partners With The Open Group On 2023 EA Awards

Forrester eCommerce

The EA Awards started in 2010 with partners in media and education and have continued annually since then without interruption (we’ll […] It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards.

article thumbnail

Return Of The Sovereign Cloud

Forrester eCommerce

I followed this up with a 2010 opinion-editorial calling for improved “cloud computing regulation” in Australia as a model for global oversight of a hugely important market segment. How important?

Marketing 481
article thumbnail

Fintech Funding, Q4 2020: The Worst Quarter In An Already-Down Year

Forrester eCommerce

After rising rapidly from under $1 billion in 2010 to over $41 billion in 2019, fintech funding dropped appreciably in 2020. It’s official: 2020 was a sucky year for fintech funding. Overall investment in fintech was down 31% in 2020 compared to the previous year. And an already-bad year ended even worse: Q4 2020 saw […].

Customer 301