Retail TouchPoints
JANUARY 12, 2023
Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers. Artificial intelligence offering real results: Retailers are “excited about the prospect of AI-generated, personalized communication,” wrote Reda.
Retail TouchPoints
JULY 29, 2020
Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. Our founder and chairman of the board said, ‘You need a new title.’ “We think this tool is empowering and really exciting, not only for the Guides, but also for the customers.”. Greater Emphasis On DTC Provides Deeper Customer Insights.
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Retail TouchPoints
AUGUST 25, 2023
Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. For CPG brands, this is a prime opportunity to prioritize their consumer communications and use data from these interactions to home in on their most effective marketing strategies.
Retail TouchPoints
FEBRUARY 28, 2023
Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. Before that, he was Deputy CEO at Tesco from January 2010 to December 2012.
Retail TouchPoints
JUNE 23, 2022
There are multiple investment areas — customer experience, customer data, fulfillment spend — that tend to get prioritized more highly in digital-only businesses,” said Hilding Anderson, Head of Strategy for Retail, North America at Publicis Sapient in an interview with Retail TouchPoints at the time of the Saks deal.
Groove
NOVEMBER 25, 2019
In 2010, co-founders Brian Halligan and Dharmesh Sha published a book called Inbound Marketing, about - you guessed it - how to grow your business through the Inbound Marketing methodology. Fortunately, we’ve developed integrations for BigCommerce, HubSpot and Shopify that can help you sync order and customer data into your CRM.
GetElastic
SEPTEMBER 30, 2021
To fulfill on the above obligations, companies needed to invest in centralizing and securing data from likely hundreds of systems and data sources, not to mention needing to hire highly skilled professionals to deploy, manage and be accountable for the data, systems, protocols, and communications needed to prove compliance and create buyer trust.
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