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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Marketing […]

B2C 195
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 264
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Return Of The Sovereign Cloud

Forrester eCommerce

A decade ago I completed the first ever assessment of Australia’s emerging “trusted” or private Infrastructure-as-a-Service (IaaS) market. The cloud computing market has become as […]. How important?

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Torrid Appoints Retail Veteran as New CEO

Retail TouchPoints

As Torrid’s CCO, Muñoz will manage product, design, product development, fabrication, sourcing, technical fit, creative marketing and merchandising. Muñoz has served in a number of roles at Torrid and Hot Topic since 2010.

Retail 263
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China Offers ‘Strong Financial Support’ to Help Boost Recycling of Household Appliances

Retail TouchPoints

Beijing had launched similar types of trade-in programs as a way to boost domestic consumption in 2009 and 2010, according to the Wall Street Journal. Recycling of home appliances represents a major potential market in China.

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Instagram Sales: How to Captivate Consumers With Your Brand

BigCommerce

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

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How eCommerce Writing and Content Marketing is Evolving

Groove

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358