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How Brands Will Harness IoT and Mobile Apps to Create More Connected User Experiences in 2022

Retail TouchPoints

Internet of Things (IoT) technology and devices have been changing the nature of user experience for some time, as consumers gradually adopt mobile app-controlled technology like smart lighting, connected thermostats, home security systems and doorbell alerts. A Normalization of Mobile-IoT Connected Experiences.

Mobile 311
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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. Test Drive a Powerful Mobile Commerce Experience. What is Google AMP?

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The truth about Apple Pay for ecommerce

GetElastic

This post was originally posted in 2010 and has been updated for relevancy. Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile, and apps. Mobile jumped to 39 of 100 sites versus 28 last year, up 39%. Looking to improve your mobile experience?

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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.

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Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

In fact, just last week Google announced a new ranking algorithm for mobile search —dubbed the “Speed Update”— which will use mobile page load speeds as a ranking factor. This means that faster loading sites will benefit from improved visibility (Google started using site speed in desktop web search rankings in 2010).

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. Vatere was also previously the CEO of Playhaven, the mobile gaming platform with over 250 million monthly active users. Vatere led it to its successful nine-figure exit.

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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

At the time (2010), this was unheard of. The last session of the day focused on mobile advertising, headlined by Facebook’s Director of Product Marketing, Graham Mudd, and Nordstrom’s VP of Marketing Analytics, Jason Gowans. He went on to say that mobile is at the center of the new retail landscape.

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