Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The executive team sees the less developed DTC side as a bigger growth opportunity at this stage of the company’s lifecycle, but “wholesale is a great business and we have no intention of moving away from it,” she noted.
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