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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Since 2010, PERC has done a lot of legwork to cement its credibility as a trusted source for delicious, ethically sourced specialty coffee, and build their brand personality as friendly, welcoming coffee people who just want to help everyone find their perfect cup.

Marketing 264
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How to Use Instagram Guides

Kissmetrics

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. Instagram introduced Guides as “a way to more easily discover recommendations, tips and other content from your favorite creators, public figures, organizations and publishers on Instagram.”. Finally, Places Guides focus on travel.

Travel 282
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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

Loyal customers engage with your promotions and campaigns, spend more on your products and are more likely to recommend your brand to friends. Niels Henrik Sodemann has been CEO and Co-founder of Queue-it since its inception in 2010. Every retailer knows loyal customers are your most valuable asset.

Retail 294
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How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It Our biggest advantage is we have so much [category-specific] data and we can feed that into the shop to make recommendations that are really relevant — nobody else can do that ,” said Kennelly. “We From Monetizing Fishing Intel to Selling Gear.

Hobbies 264
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Can Barnes & Noble Write A New Chapter For Itself?

RTP blog

One recommendation for the new owners: revamp the Barnes & Noble loyalty program. Frankly, I thought that number was outrageous given the company’s failed attempts at reinvention in the past, its inability to generate consistently positive traffic numbers and its rotating carousel of CEOs (now on number six since 2010).

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How to Find a Manufacturer + Save 65% on Product Development

BigCommerce

By 2010, I was a full blown foreign exchange student in Beijing, living with a host family that didn’t speak English while attending a local Chinese high school. Me with some classmates in 2010. We usually recommend that you know at least 2 people at a factory you work with, in case something happens to the first.

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What To Do—And Not Do—To Attract Generation Z

Omnisend

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. For example, 77 percent said that personalized recommendations were “extremely important” when shopping online. On the flip side, there are definitely some things we recommend you don’t do when trying to establish a relationship with Gen Z.