Instagram Sales: How to Captivate Consumers With Your Brand
BigCommerce
JULY 1, 2020
Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…
How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse
Retail TouchPoints
AUGUST 17, 2022
While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. Kids Foot Locker aims to create opportunities for them to do just that through metaverse experiences and even through TikTok campaigns.
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? In 2010 , adults in the U.S.
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Gen Z is Your Future Customer. Here’s How to Engage With Them Now
Digital Doughnut
JULY 21, 2022
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence over what's cool, trending, and important shouldn’t be underestimated.
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Who is Generation Alpha, and Why Are They Important to Marketers?
Kissmetrics
FEBRUARY 23, 2021
Generation Alpha covers those born between 2010 and 2024. For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends.
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Infographic: The State of Pinterest Advertising
ROI Revolution
OCTOBER 24, 2022
Since emerging as an image re-sharing platform in 2010, Pinterest has emerged as a key marketing strategy component for many brands. In the case studies below, follow the journey of some of the brands we’ve helped grow through social media: But don’t just take our word for it. Gain some insights from the resources below!
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5 Tips to Improve Retail Pay-Per-Click Results
Retail TouchPoints
MAY 18, 2023
Here are some alternatives to consider: Amazon — More than half of all product searches now take place on Amazon, and the world’s biggest online marketplace offers its own advertising platform that’s eating away at Google’s market share; Facebook — The social media site remains one of the top platforms for retailers trying to reach new markets.
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The Definitive Guide to Online Reputation Management
Kissmetrics
APRIL 23, 2021
Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others have no idea the impact it can have on sales. We have plenty of outlets to do what we need… — Dark Horse Espresso (@darkhorsecafe) January 15, 2010. How do you do this?
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How to Find Instagram Influencers
Kissmetrics
SEPTEMBER 17, 2020
It’s hard to believe Instagram started in 2010. US businesses also love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel.
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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns
Retail TouchPoints
JANUARY 31, 2024
Since 2010, PERC has done a lot of legwork to cement its credibility as a trusted source for delicious, ethically sourced specialty coffee, and build their brand personality as friendly, welcoming coffee people who just want to help everyone find their perfect cup.
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The End of D2C as we Know it: Enter Direct-to-Retail
Retail TouchPoints
AUGUST 25, 2023
The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly.
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Easy Ways to Manage Promo Code Misuse
GetElastic
NOVEMBER 5, 2021
This article was last published in September 2010 and has been updated for relevancy. Only offer private promo codes directly linked to specific customers accessible via email or text for specific timeframes, avoiding any posting to social media or coupon sites that encourage sharing.
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement
RTP blog
DECEMBER 19, 2017
In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.
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7 Link Shortener Alternatives to Goo.gl
Kissmetrics
JULY 30, 2021
Which one do you think looks more attractive on a website or social media post? However, Google made the tool available to the public in 2010, which made it simpler for all website owners to access and use. You can shorten any link posted to social media right from the Hootsuite dashboard. is worth a look.
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5 Alternatives to Wanelo
Kissmetrics
DECEMBER 18, 2020
Wanelo was a social media platform designed to operate as a digital shopping mall. According to Wanelo, some stores reported seeing as many as four times the conversions they got on popular social media platforms like Facebook. One platform that made this possible, especially for smaller players, was Wanelo.
How to Build Loyalty on Small Business Saturday
Smile.io
NOVEMBER 17, 2022
Blog Gabrielle Policella What is Small Business Saturday Small Business Saturday was started in 2010 by American Express to encourage shoppers to shop at small businesses. Implement a strong social media strategy. A strong social media strategy can engage customers online before, during, and after Small Business Saturday.
Retail Loyalty’s Moment is Now
Retail TouchPoints
FEBRUARY 28, 2023
Do they engage with the retailer over social media? Before that, he was Deputy CEO at Tesco from January 2010 to December 2012. System: How does the customer interact with the retailer’s marketing platforms, and what is their status? Are they on the cusp of reaching a loyalty threshold, or have they recently redeemed points?
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Top 5 Powerful Tips For Instagram Ads (#3 Always Work)
MakeWebBetter
FEBRUARY 2, 2020
Instagram app has been running on rails of success since 2010. According to Instagram, 1 billion people use Instagram every month and over 500 million people use Instagram Stories every day. If you are running your Facebook page successfully and now, it’s time to grow your target audience over Instagram with good Instagram Ads Tips […].
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How to Use Instagram Guides
Kissmetrics
JANUARY 13, 2021
When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling.
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Instagram Ad Specs in 2018
CPC Strategy
OCTOBER 25, 2018
Founded in 2010, Instagram stands as one of the younger social media networks – particularly in its advertising endeavors – and has seen an. The post Instagram Ad Specs in 2018 appeared first on Retail Performance Marketing Blog - CPC Strategy.
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How eCommerce Writing and Content Marketing is Evolving
Groove
DECEMBER 13, 2019
From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. And of course, social media and how we sell. Influences on our decisions are fascinating to me.”.
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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People
Retail TouchPoints
SEPTEMBER 12, 2022
They complain on social media , labelling your sales as unfair and your brand as uncaring. Niels Henrik Sodemann has been CEO and Co-founder of Queue-it since its inception in 2010. When sites are stripped bare by bots, it’s not the bots that get blamed — it’s you, the retailer.
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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up
RTP blog
APRIL 1, 2019
Social media has become a major influence in creating trends. Using social media, brands can see trends emerge in real time and can easily begin to use these signals to develop consumer insights at a rapid pace.
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What Gen Z Wants from Their In-Store Experience
Wiser
AUGUST 6, 2019
Gen Z was born from roughly 1995 through 2010, which means they’re about nine to 24 years old. Many Gen Zers prefer to look up products on websites, apps, and social media when deciding to purchase in-store rather than asking store associates. Using Social Media and Texting. I myself am part of Gen Z.
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88 The Power of Email + The Psychology of Social Proof = The Social Email
Kissmetrics
JUNE 27, 2017
It’s just so 2010. Social…media, proof, marketing. Just look at the proliferation and popularity of social media platforms – Facebook alone has 1.94 billion monthly active users – and the increasing use of social ads. Marketers generated 174% more conversions with email than social media.
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The Top 10 Predictions for Holiday 2021
Retail TouchPoints
OCTOBER 4, 2021
With Christmas Day on a Saturday for the first time since 2010, and stores closed that day to observe the holiday, we expect more holiday shopper traffic than usual will occur in the days leading up to Christmas and on December 26,” said Brian Field, Senior Director at Sensormatic Solutions’ Global Retail Consulting Practice in a statement.
Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The final prong was in Burton’s customer-facing solutions, comprising technologies for e-Commerce, marketing, social media, customer service and a retail POS. Our founder and chairman of the board said, ‘You need a new title.’
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What To Do—And Not Do—To Attract Generation Z
Omnisend
AUGUST 19, 2021
But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. Unlike Millennials of the generation before, they were born into a world humming with rapid technological innovations and social media. Who is Gen Z? There’s no exact science in distinguishing one generation from the next.
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WriterAccess: An Interview with CEO Byron White
Groove
DECEMBER 13, 2019
From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. And of course, social media and how we sell. Influences on our decisions are fascinating to me.”.
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WriterAccess: An Interview with CEO Byron White
Groove
DECEMBER 13, 2019
From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. And of course, social media and how we sell. Influences on our decisions are fascinating to me.”.
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Pros and Cons of HubSpot: Choosing the Right Tool
Groove
NOVEMBER 25, 2019
The Marketing Hub offers email marketing, marketing automation through workflows, social media monitoring and posting, analytics tracking and much more. Each can be used separately, but they are most powerful when used together. HubSpot also offers a CRM, which is completely free with any package.
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Sprout Social Review (Nov 2022): A Guide to Sprout Social
Ecommerce Platforms
NOVEMBER 29, 2022
Meta: In today’s Sprout Social review, we’re looking at one of the more powerful social media management tools on the market for business leaders. In today’s Sprout Social review, we’re taking a closer look at some of the feature of one of the most popular social media management tools on the market.
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2021 Update on GDPR and Its Impact on Brands and Consumers
GetElastic
SEPTEMBER 30, 2021
Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people. Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021.
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How the visual discovery engine of Pinterest is revolutionizing ecommerce
GetElastic
JULY 16, 2019
However, we’re merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience. Enter in Pinterest.
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The State of Paid Search & PPC Strategy
ROI Revolution
JUNE 17, 2022
As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 billion, with social media moving to rank second at $48.2 Worldwide desktop market share of leading search engines from January 2010 to January 2022. billion compared to $33.3 ROI Revolution.
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How Retailers Can Prepare For The Fast Fashion Backlash
RetailMinded
FEBRUARY 17, 2021
Because shortening the time to market allows brands to capitalize on the latest buzz looks seen on TV and social media, it’s a model that drives massive sales – and massive waste as well. According to research by McKinsey, the number of B-corps had risen to nearly 200 as of April 2018, compared with just seven in 2010.
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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity
BigCommerce
OCTOBER 26, 2017
2010 – Instagram, Pinterest, Shoprunner, SnapDeal, Stripe all launched. Today, consumers around the world can shop your website, price compare on marketplaces, schedule to test your product in-store or over a video conference line, and connect via social media, all within the same day. 1999 – Alibaba founded.
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Why DTC: The Case for Direct-to-Consumer eCommerce
ESW
JULY 16, 2018
Rothenberg dates the origin of this revolution in 2010, the year Warby Parker was started. The primary answer is via digital sales and marketing channels, including eCommerce sites and social media. Two of the most powerful digital tools available to companies are eCommerce and social media platforms.
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5 Ways Retailers Can Use Video Marketing
retailnext
OCTOBER 15, 2019
Shoppable videos’ have been around since about 2010, but advances in technology have improved their effectiveness and made them more retailer-friendly. Videos are viewed online via websites but also on various types of social media. Deliver More ‘Shoppable’ Options. Video marketing is a powerful tool.
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The State of Organic Search & Search Engine Optimization (SEO) for Ecommerce Brands
ROI Revolution
JULY 6, 2022
Social media networks are the top way Gen Z finds new products, but search engines are still the top way for all other age demographics. Worldwide desktop market share of leading search engines from January 2010 to January 2022. Quick stats: 32% of internet users saying they find new brands or products via search engines.
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Global Ecommerce News from June 22 to July 10
Ecommerce Platforms
JULY 10, 2017
For Point Nine the adventure started in 2010, when Point Nine, operating as Team Europe Ventures Fund at the time, invested in Lieferheld’s first financing round, a seed round of €800k. Social media hasn’t turned out to be the bastion of sales that brands and tech companies had hoped. Read more at Forbes.
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5 Ways to Use Pinterest to Grow Your Ecommerce Business
SellBrite
MAY 6, 2019
When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest fashion, decor, and meal planning trends. Although it has fewer users than other social media platforms, Pinterest is emerging as a leader for ecommerce. Why use Pinterest for ecommerce.
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ShipStation Review (Jan 2023): What You Need to Know
Ecommerce Platforms
JANUARY 11, 2023
ShipStation was founded in 2010 and is based in Austin, Texas. You can also include links to your social media in your emails and online portals – and, of course, you get to pick what message is included with these options! That's a lot to sink our teeth into, so let’s get started! ShipStation Review: What is ShipStation?
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ShipStation Review (Jan 2023): What You Need to Know
Ecommerce Platforms
JANUARY 11, 2023
ShipStation was founded in 2010 and is based in Austin, Texas. You can also include links to your social media in your emails and online portals – and, of course, you get to pick what message is included with these options! That's a lot to sink our teeth into, so let’s get started! ShipStation Review: What is ShipStation?
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