article thumbnail

Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? The total # of solutions in 2018 exceeds the total # of solutions from 2011-2016. As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them.

B2C 170
article thumbnail

The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Throughout 2010 and into 2011, a wide variety of people and companies tried their hand at ecommerce in WordPress, and none were great. 2011: WooCommerce is Born. In 2011, WooThemes tried to buy Jigoshop. Download Your Guide.

eCommerce 365
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why isn’t Elastic Path part of the MACH Alliance?

GetElastic

This product is for digitally driven branded manufacturers who need the control to go-to-market and quickly optimize across business models (B2B, B2C/ D2C, B2B2C), geos, brands, and touchpoints with ease. Some of our Elastic Path Commerce Cloud customers include Deckers Brands, Pella Windows & Doors, and Hobie Kayaks.

article thumbnail

Why isn’t Elastic Path part of the MACH Alliance?

GetElastic

This product is for digitally driven branded manufacturers who need the control to go-to-market and quickly optimize across business models (B2B, B2C/ D2C, B2B2C), geos, brands, and touchpoints with ease. Some of our Elastic Path Commerce Cloud customers include Deckers Brands, Pella Windows & Doors, and Hobie Kayaks.

article thumbnail

Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity

BigCommerce

2011 – Bootstrap Mobile-First CSS Framework, Snapchat, WeChat all launched. Cross-Border Commerce: The online trade between a business (retailer or brand) and a consumer (B2C), between two businesses, often brands or wholesalers (B2B), or between two private persons (C2C), e.g. via marketplace platforms such as Amazon or eBay.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. 2011 Google Wallet launches as an online payment system. 2011 Stripe launches. 2011 – Stripe launches.

eCommerce 417
article thumbnail

Trends Reshaping Ecommerce Personalization in 2021

Kibo

increase this year versus 2020, although this still represents the strongest growth since 2011. Brick-and-mortar spending remains comparatively modest, with eMarketer predicting a 6.3% There’s no question that ecommerce has become essential for consumers and retailers alike. The staggering growth in ecommerce spending is, itself, a trend.