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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

Gaming is another area that offers a new platform to “meet” consumers and deepen engagement, whether by enabling a seamless in-app or on-console payment or by creating unique digital assets exclusively for co-brand cardholders. Prior to assuming this role, Marandola led Visa’s merchant and acceptance business development teams across Europe.

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Macy’s acquires Story: Game changer or much ado about nothing?

Steve Dennis

But lest anyone forget, Story launched in 2011 and has never expanded to another city, much less another location in the New York area. And the notion of “store as media” is an intriguing one that is appropriately starting to change the way brands must think about their brick & mortar experience.

Games 116
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Are VTubers the Future of Video Content Creation?

Kissmetrics

VTubers use animated likenesses to share music videos, gaming tips, impressions, live streams, and even product ads. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. VTuber Kiryu Coco, for example, earns approximately $134,000 per month.

Games 231
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3 Things Marketers Can Learn From Super Bowl Advertising

Sailthru

history, followed closely by the previous year’s Big Game. Change the Rules of the Game. So instead of competing with your competitors, do what Volvo did: change the rules of the game. The rules were simple: in order to participate you only had to tweet #VolvoContest every time you saw any car commercial during the game.

Marketing 162
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Crafts, Gifts & Non-Profit Ecommerce Site Design

BigCommerce

Our CEO, Jon Beekman, started Man Crates in his apartment in 2011 and funded it by selling his motorcycle and getting $1K in seed funding from his wife, Mariam, who in turn placed the very first order for Man Crates’ BigCommerce site on 11/1/2011. Leading Toy & Game Stores Choose BigCommerce. Check us out!

Gifts 223
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The challenges and opportunities facing retailers in the metaverse

365 Retail

Even the Nintendo Wii, which rose to be the sixth biggest-selling games console of all time through a promise of immersive, physical gameplay, largely saw players return to sedentary button-mashing in classic ‘couch/controller’ fashion. All early indicators show virtual retail works well.

eCommerce 124
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The Facebook Retail Reinvention

RTP blog

Then, in 2011, Facebook convinced a bunch of big, high-profile brands like GameStop, Gap, J.C. Together via Facebook Live, friends can play games, travel to the bottom of the ocean, watch movies or visit the Facebook offices. Penney, and Nordstrom to open stores on the site through their business pages.