Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Forrester eCommerce

OCTOBER 21, 2018

This is an update of my 2011 report “How To Market Security To Gain Influence And Secure Budget’. I am thrilled to introduce my most recent report, ‘Instill a Security Culture by Elevating Communication’. A different time called for a completely revamped report (read on to see what’s changed). To me, this always has been […]

Marketing 269

Marketing 269

Retail TouchPoints

JUNE 15, 2022

Its second effort began in 2011 and was successful enough to reach an 11- store footprint across the country, including a flagship location in Shanghai, but the retailer left China and several other countries in 2019 when it filed for bankruptcy. The Chinese ecommerce market is expected to be worth $3.3

Webinar 242

Webinar Fashion eCommerce Marketing Operations 242

Retail TouchPoints

APRIL 11, 2024

When we started Bark in 2011, we were on a mission to disrupt the dog space and create products designed for dogs and their humans,” said Matt Meeker, Co-founder and CEO of Bark in a statement. “We Each plane will accommodate approximately 10 dogs and their human companions.

Travel 229

Travel Books Omnichannel Information 229

Retail TouchPoints

JULY 21, 2022

Patel Goyal has worked at Etsy since 2011, starting her career with the maker marketplace as Director of Marketplace Integrity, Trust and Safety — the first person to fill this role. While Raga has resigned to “pursue personal ventures,” according to Etsy, she will remain as an advisor to Depop until Sept. billion acquisition.

Fashion 307

Fashion Technology Management Customer Experience 307

Kissmetrics

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. Email marketing is effective, no doubt. How do I know this?

Marketing 214

Marketing Recommendation Management Channel 214

Forrester eCommerce

SEPTEMBER 3, 2018

In 2011, I published a report on “How To Market Security To Gain Influence And Secure Budget”. I am now going through the process of refreshing this report, and it got me thinking: 1. What has changed in this space of security communications and influence since 2011?

Marketing 170

Marketing Customer 170

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. With an emphasis on customer experience, RICE has three tailored tracks to reflect the distinct interests and needs of its key audience members. Read the article.

Retail 221

Retail Article Omnichannel Customer Experience 221

Retail TouchPoints

MARCH 28, 2022

The new investment from PSG brings the total amount Stylitics has raised since it was founded in 2011 to $101 million. The solution is currently used by more than 100 major retailers in six global markets including Express , Puma , Chico’s FAS and Williams-Sonoma.

Fashion 207

Fashion Technology Management Customer 207

Retail TouchPoints

APRIL 9, 2024

He brings a diverse and unique background that encompasses depth in the payment card industry, marketing and product expertise, and customer relationship management. Marandola joined Visa in 2011 as a product consultant leading a team that managed consumer credit initiatives across the U.S. He was previously based in the U.S.

Merchant Services 245

Merchant Services Travel Management Consumer 245

Retail TouchPoints

MAY 5, 2022

As Torrid’s CCO, Muñoz will manage product, design, product development, fabrication, sourcing, technical fit, creative marketing and merchandising. Incoming CEO Harper has previously served as CEO of the plus-size retailer, from March 2011 until July 2016. Muñoz has served in a number of roles at Torrid and Hot Topic since 2010.

Retail 239

Retail Apparel Operations Management 239

Retail TouchPoints

APRIL 4, 2024

“At Trex we believe the best memories are made outdoors so it made perfect sense to partner with a company like REI whose entire brand is built around the outdoor experience,” explained Leslie Adkins, Group VP of Marketing and ESG Development at Trex in a statement.

Outdoor 214

Outdoor Fashion Events Fulfillment 214

RTP blog

OCTOBER 30, 2019

While resale is clearly thriving, with the market expected to generate $51 billion in revenue by 2023 , its growth could slow if consumer concerns about product authenticity mushroom. The RTP editors discuss whether the resale market is in danger if consumers mistrust the authentication process and buy fakes (or worry that they are doing so).

Marketing 150

Marketing Consumer Article Presentation 150

Retail TouchPoints

DECEMBER 22, 2022

Dollar Shave Club began in 2011 as a one-product subscription company, but it’s since grown to become a multinational, multichannel cross-category lifestyle brand with a portfolio spanning shave, skincare, oral care, body care and haircare.

Subscription 182

Subscription Multichannel Shopify Operations 182

Retail TouchPoints

JUNE 2, 2021

Founded in 2011, the marketplace first launched in the UK and then expanded to the U.S. The resale market is currently experiencing explosive growth, particularly among younger, socially conscious consumers looking for sustainable ways to find unique fashions. according to Etsy. and Australia.

Fashion 288

Fashion Apparel Consumer eCommerce 288

FastSpring

NOVEMBER 3, 2023

Started in 2011, Austin Startup Week is a celebration and showcase of everything entrepreneurial in Austin. Join the sessions in this track to uncover new markets, seize opportunities, and discover clever ways to grow your business. Don’t miss out on the biggest party in Austin since 2011- Startup Crawl!

Merchant Services 88

Merchant Services Payment Services B2B Demo 88

Retail TouchPoints

OCTOBER 19, 2022

From 2011 to 2017, he held a number of finance leadership roles at the company before becoming the SVP of Finance in 2017 and Chief Accounting Officer in 2020. “We She is also a Board Director and Audit Committee Member of McCormick & Company. We are fortunate to have a deep bench of talented leaders at Nordstrom,” said Nordstrom.

Improvements 256

Improvements Management Marketing 256

Retail TouchPoints

APRIL 20, 2021

Eddy joined BJ’s in 2007 and assumed the role of EVP and CFO in 2011. Eddy also will join BJ’s Board of Directors. Laura Felice — currently SVP and Controller — has been appointed to replace Eddy as CFO. In 2018, he added Chief Administrative Officer to his title.

Technology 184

Technology Retail Consumer Marketing 184

Sailthru

JANUARY 27, 2020

Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads.

Marketing 162

Marketing Games Magazine Social Media 162

MakeWebBetter

OCTOBER 25, 2021

It was launched in the year 2011 and since then has become extremely […]. With a variety of platforms available it’s absolutely practical to give life to your ideas. Having said that, WooCommerce is one of the most known eCommerce platforms for WordPress websites. The post WooCommerce For Enterprise: Everything You Need To Know!

WooCommerce 162

WooCommerce eCommerce Platforms eCommerce B2B 162

RTP blog

AUGUST 27, 2018

If anything, companies should actually put more focus on the Hispanic market: A recent survey. This represents an opportunity for businesses to demonstrate that they are in touch with Latino culture by marketing their products to the U.S. These pages should be actively promoted across marketing channels. found that U.S.

Marketing 150

Marketing Electronics Retail Mobile 150

Kissmetrics

MARCH 12, 2018

What that also means is that marketing methods have to change to account for the shift to mobile use. As marketers, this opens up a whole new field of ideas to try and avenues to pursue in order to engage these customers, create dialogues and foster relationships that make it hard for them to resist your products and services.

Mobile 214

Mobile Marketing Social Media eCommerce 214

Retail TouchPoints

OCTOBER 9, 2020

Claire Spofford, once the SVP and Chief Marketing Officer of J.Jill , will hold the top spot at the women’s apparel retailer beginning Feb. 2011 through Sept. Jim Scully will remain as Interim CEO to ensure a smooth transition. Prior to that, she was President of Garnet Hill , one of the Cornerstone brands.

Retail 212

Retail Apparel Presentation Operations 212

Retail TouchPoints

NOVEMBER 24, 2020

She joined DICK’s in 2011 as Chief Marketing Officer and was named President in 2017. During her tenure at the company she revamped its marketing efforts and helped drive ecommerce strategy. Current Chairman and CEO Edward Stack will assume the role of Executive Chairman and continue as Chief Merchant.

Sporting Goods 149

Sporting Goods Retail Fulfillment eCommerce 149

365 Retail

SEPTEMBER 27, 2023

In addition, office space spread across three stories and a canteen area will become the new workplace for Bed Kingdom’s buying, marketing, and sales employees. Established in 2011 by Ashley Hainsworth following an initial £400 investment, the idea was born from a university project before becoming a fully-fledged business.

eCommerce 111

eCommerce Customer Retention Retail Operations 111

RetailWire

MARCH 25, 2021

percent of grocery store purchases in the Charlotte, NC, market last year compared to Harris Teeter, which held a 16.5 percent of the market. The nation’s biggest retailer surpassed Harris Teeter, a company founded in the state and now owned by Kroger, as the top grocer in the Charlotte area back in 2011.

Marketing 40

Marketing Retail 40

Omniconvert

OCTOBER 1, 2021

My head-scratcher this week is about… How I burned $479k on ads back in 2011. Exactly back then, we also got the bad news that the market leader in almost all the verticals (eMAG) is after our niche, launching in Q4. Only in the first 3 quarters. I was an eCommerce entrepreneur. I had 2 […].

Blog 78

Blog eCommerce Marketing 78

Retail TouchPoints

OCTOBER 3, 2022

With tough times ahead, it’s reasonable to think about new ways to bring more revenue in: “Should I add new products, new services, or should I try new marketing to reach a new category of customers?” Find New Ways to Serve Your Niche and Your Most Loyal Customers. Narrowing your focus has the added benefit of efficiency and sustainability.

Shipping Costs 272

Shipping Costs Shipping Technology Gifts 272

365 Retail

OCTOBER 17, 2023

Genie Shopping, a leading UK retail price comparison engine , has appointed performance marketing expert Warrick Lambert as its first-ever Chief Executive Officer. Seizing this opportunity, Genie Shopping pivoted to focus on online retail marketing, developing its proprietary “shopping campaign management” technology.

Comparison Shopping 98

Comparison Shopping Social Media Gifts Technology 98

Retail TouchPoints

FEBRUARY 16, 2021

Gomez, who has been with Target since 2013, most recently served as the company’s Chief Marketing, Digital and Strategy Officer, during which time he launched Target’s loyalty program. Boylan, who joined Target in 2011, has been leading the company’s communications function since 2017.

Food and Beverages 173

Food and Beverages Retail Management Marketing 173

365 Retail

OCTOBER 16, 2023

With a network of over 275 stores throughout Europe, the brand has already made a considerable international impact and has set ambitious targets for the UK market. Founded in 1973 by the Grene family, the brand’s legacy is now carried forward by Mikkel Grene, who took over as CEO and co-owner in 2011.

Hobbies 111

Hobbies Presentation Events Management 111

AcquireConvert

AUGUST 14, 2022

As far as websites with a known CMS go, WordPress holds a 65% market share, which compares to 4.6% At the time of writing, WordPress offered 9,859 free themes on the platform, as well as over 11,000 thousand paid themes available on the Envato Market (Theme Forest). Jetpack (marketing, design, and security). with Joomla, 2.7%

WooCommerce 74

WooCommerce Marketing Download Shopify 74

Retail TouchPoints

SEPTEMBER 20, 2023

Founded in 2011, AZA is one of the world’s best-kept secrets — and among the most influential architecture and design consultancies for the luxury retail sector.

Retail 227

Retail Fashion Presentation Omnichannel 227

Retail TouchPoints

SEPTEMBER 21, 2021

While the company made its name with what was at the time (back in 2011) an innovative subscription service model — clients receive regularly scheduled boxes, a.k.a. The company believes that the direct buy concept gives it a competitive advantage by expanding Stitch Fix’s total addressable market.

Subscription 205

Subscription Fashion Accessories Recommendation 205

TalkingRetail

FEBRUARY 8, 2021

Goldney will be succeeded by current sales and marketing director John Kinney. The wholesaler said Kinney, who has been with the company since 2011, is “ideally-placed to drive the business into the next phase of its development” “He was.

Management 75

Management Marketing 75

GetElastic

JULY 1, 2022

Author's Note: This is an update to a post originally published in May 2011 and has been edited for relevancy. With Elastic Path Payments , brands can facilitate complex checkout processes across customer touchpoints or geographical markets and drive revenue growth with ease. Deliver unique customer experiences.

Shopping Carts 147

Shopping Carts Payment Services eCommerce Demo 147

Retail TouchPoints

APRIL 27, 2022

External pressure is intensifying as innovation comes to the market from emerging competitors that are challenging cost bases further, meaning traditional retailers are needing to absorb even more cost to keep pace. Bureau of Labor Statistics states that the average hourly earnings of all employees in the U.S.

Management 275

Management eCommerce Omnichannel Operations 275