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Peloton Head of Marketing Departs as Executive Shakeups Continue

Retail TouchPoints

Foley and Kushi had remained heavily involved with Peloton since they founded the company in 2012 but left as part of an executive shakeup that coincided with efforts to turn the business around through new initiatives. Peloton isn’t the only retailer facing potential shakeups of its leadership as it navigates a turbulent economic climate.

Marketing 278
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Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

RTP blog

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. What is long-term advertising impact? A clear conflict of interest.

Channel 150
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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

since 2012 when it became the first retailer to bring the brand to the U.S. Now, Nordstrom will have the exclusive multi-channel retail rights for both brands in all of North America, including Canada, and own a minority stake globally. The new joint venture will set the stage for a wider strategic partnership in which the U.S.

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Peloton Co-founders Depart as Retailer Expands its Rental Program Nationwide

Retail TouchPoints

Foley and Kushi have remained heavily involved with Peloton since they founded the company in 2012. The Peloton Bike, Guide and select accessories and apparel are available through the partnership, which is the only way to acquire them outside of Peloton’s own ecommerce site, inside sales channels and showroom.

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The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Retail TouchPoints

Co-founded by actress Jessica Alba in 2012, the company touts a line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. million , with 55% of the increase coming from digital channels, according to the filing. According to the SEC filing , The Honest Co. The Honest Co.

eCommerce 279
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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

As you may know, third-party data refers to user information collected by external entities across multiple websites, while first-party data is data collected directly from users on a company’s own website or owned channels. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online.

Marketing 331
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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

Prior to founding Borderless, Robison entered the consumer electronics and retail industry in 2012, leading a global sales and strategy team for Beats by Dre. As part of the Beats organization during the acquisition by Apple in 2014, Robison played a critical role in aligning sales channels and strategies during the merger.