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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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The hybrid customer experience may be the key to your eCommerce success

GetElastic

Why a Hybrid Customer Experience is Essential for Today’s Consumer. As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. What exactly is a hybrid customer experience? Hybrid Customer Experience Example 1: Carvana.

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Home Depot Strengthens Pro Offerings with 4 New Distribution Centers

Retail TouchPoints

Other recent moves by the company to better serve pro customers include: In October 2022 the retailer established a marketplace designed to connect skilled tradespeople with hiring trade professionals; Home Depot gave Senior Executive VP Ann-Marie Campbell responsibility for outside pro sales efforts in October 2023 ; and In January 2023 Home Depot (..)

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Beware The Stereotype: Gen Z Isn’t The Most Actively Green Generation

Forrester eCommerce

Businesses and media tend to catalog Gen Z (individuals born between 1997 and 2012) as the sustainability generation. Media hype surrounding young environmental activists like Greta Thunberg reinforces this stereotype. But brands and retailers should beware this boilerplate assumption.

Retail 195
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Starbucks and Bank of America Link Loyalty Programs to Provide Extra Perks

Retail TouchPoints

. “This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else,” said Ryan Butz, VP of Loyalty Strategy and Marketing at Starbucks in a statement.

Banking 287
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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

Or a retailer could want to strongly emphasize high-quality customer service based on recent, and repetitive, negative customer experiences in select stores. That retailer might leverage VR training technology to educate those retail associates on the importance of remaining hospitable in hot-button customer situations.

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FTC Imposes 5-Year Ban on Rite Aid’s ‘Reckless’ Use of AI-Based Facial Recognition

Retail TouchPoints

The FTC complaint said that from 2012 to 2020, store employees using this technology erroneously accused customers of wrongdoing based on “thousands” of false positive matches with a database of shoplifters and other troublemakers.