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Tom e-Commerce Marketing Fails and Mistakes – Good Intentions that Backfired

Onilab User Guides

No wonder hashtags are a source of numerous marketing campaigns which can immensely increase awareness and exposure. In 2012, McDonald’s invited its customers to share the (supposedly) happy memories related to one of the world’s biggest burger chains. But at times, the launch of a hashtag campaign can go wrong.

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Kentucky Fried Chicken for Christmas? Why You’ll Eat KFC in Japan

BigCommerce

In 2012 and 2013, passengers leaving Japan on selected flights to the U.S. Christmas Eve has become KFC’s busiest time of year in Japan, and many customers now pre-order their chicken dinners months in advance to avoid hours of waiting in line. All of this for a domestically-unfathomable $40 price tag on the meal.

Fashion 367
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Coffee specialist Will Kenney joins 200 Degrees senior team

365 Retail

On his new position, Will said: “Since the first 200 Degrees coffee shop opened seven years ago, I have admired the company from afar – watching as it expanded from its Nottingham base to new locations, into wholesale and e-commerce markets and evolving into the much-loved household name that it is today.

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As Ecommerce Booms, Brands Must Boost App Stability

Retail TouchPoints

With the rapid and continuing rise of the ecommerce market, competition between online retailers is heating up significantly. In order for ecommerce players to succeed in a booming competitive landscape, they must focus harder on improving the most basic measurement of their digital experience: app stability.

eCommerce 233
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As Ecommerce Booms, Brands Must Boost App Stability

Retail TouchPoints

With the rapid and continuing rise of the ecommerce market, competition between online retailers is heating up significantly. In order for ecommerce players to succeed in a booming competitive landscape, they must focus harder on improving the most basic measurement of their digital experience: app stability.

eCommerce 137
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Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.

Ecommerce Platforms

According to her autobiography, Viya started her online business on Taobao in 2012, selling garments with her husband. Meione is the team behind him, the most influential streamer in the Chinese ecommerce market. credit:baike.baidu.com). He sold $1.68 billion (¥10.65

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BFCM 2021: Email, SMS, and push message statistics & trends

Omnisend

decrease in sales —the first slowdown ever since it began tracking BFCM sales in 2012. SMS needs to be part of your ecommerce marketing strategy. This year, the Black Friday-Cyber Monday (BFCM) period was a bit different from previous years. According to Adobe, this Cyber Monday saw a 1.4%

eCommerce 148