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Grove Collaborative Names Zulily and Shopbop Alum New CEO

Retail TouchPoints

In a previous interview on the Retail Remix podcast, Landesberg shared how the brand had evolved from its initial founding in 2012 and how it was investing in brand, marketing efficiency and product innovation to uncover new revenue opportunities.

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A Beginner’s Guide to a Cookie-Free Marketing Strategy

Retail TouchPoints

By contrast, when Amazon saves your login info for you, and makes recommendations based on your past purchases, that’s a first-party cookie. As far back as 2012, consumers reported being uncomfortable with being “stalked” by targeted cookies online. First-party data is good to cultivate even if third-party cookies were sticking around.

Marketing 331
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How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

The current dynamic pricing strategies allow you to automate and optimize data analysis tasks so that they recommend the most appropriate prices at all times, and thus increase product profitability in an increasingly competitive market.

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As Ecommerce Booms, Brands Must Boost App Stability

Retail TouchPoints

They ultimately decide against buying it, but a similar item displayed in the app’s recommendation engine catches their eye. From 2009 to 2012, Smith led the product team as CTO of Heyzap, helping scale the company to more than 8 million users. They repeat the process, this time choosing to purchase the new product.

eCommerce 243
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Using Dynamic Pricing to Maximize Ecommerce Profits

Retail TouchPoints

On the other hand, increasing your prices excessively to take advantage of a dramatic situation is not recommended and can greatly offend your customers. For that reason, it’s important to control the repricing periods that happen every year.

eCommerce 254
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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. This combination of statistics allows YouTube to recommend videos that speak directly to a viewer’s interests, continuing a narratively static viewing material chain.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

And while companies would ordinarily have to pay to list their products, for the first time since 2012, they can now do so for free. Low-resolution images will be rejected, so it’s recommended that you follow the search engine’s own image guidelines. Step 3: You’ll now need to gather and input product data into your product feed.