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5 Hacks to Attract Gen-Z Consumers

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Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers.

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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

In fact, the parent company of the social media platform renamed itself to Meta — a sign of its confidence in the metaverse. Additionally, the same audience that’s interested in the metaverse will also be interested in other digital experiences, like engaging with your brand’s social media, app and ecommerce platform.

Marketing 344
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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

born between 1997 and 2012, and they make up approximately 20% of the total U.S. Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. population. Are you Listening?

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5 Alternatives to Wanelo

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Wanelo was a social media platform designed to operate as a digital shopping mall. Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. ZALORA is an online selling platform founded in 2012 that specializes in apparel and lifestyle products.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. The study found that four out of five are worried about the health of the U.S. But the top choice, at 53% , was support for brands that prioritize mental health.

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Honest Company Stock Jumps 40% on First Day of Trading Despite Questions About its Prospects

Retail TouchPoints

Co-founded by Alba in 2012, the company has carved out a niche for itself among the growing contingent of “conscious consumers” with its line of hypoallergenic, ethically sourced products in the baby, beauty and home cleaning categories. The initial public offering of 25.8

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How to Use Hashtags on YouTube

Kissmetrics

As with hashtags for other social media platforms, hashtags for YouTube are words or phrases with a hash mark, also known as a pound sign, in front of them. Hashtags also allow you to classify content, thanks to their prevalence on other social media platforms. What Are Hashtags for YouTube? They’re also practical.