The renowned ‘Sidemen,’ Europe’s largest YouTube collective, has announced the highly anticipated opening of their inaugural physical retail space at Bluewater, a prominent shopping and leisure destination in Kent.
The Sidemen store will open its doors to the public promptly at 9 am on Saturday, July 15th. Notably, it will serve as the exclusive venue for fans to procure official Sidemen merchandise, apart from the brand’s online platform.
Founded on October 19, 2013, the Sidemen collective comprises seven close-knit friends, including the celebrated rapper and boxer KSI. Renowned for their groundbreaking social content, they have collectively amassed millions of subscribers and billions of views. Initially centred around collaborative gaming, the group gradually expanded their content repertoire. Since January 2018, they have consistently shared weekly videos on their group channel as part of Sidemen Sunday.
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James Waugh, Centre Director at Bluewater, expressed his delight regarding the forthcoming launch, remarking, “We are thrilled to announce the forthcoming launch of the inaugural Sidemen store at Bluewater this summer. As the physical retail landscape undergoes continuous transformation, we consider it vital, as industry leaders, to bring digital-first brands into our precinct to elevate and evolve the overall guest experience.”
Waugh further stated, “The Sidemen store is truly remarkable, and we are confident that the immersive in-store encounter will captivate not only local Sidemen aficionados but also enthusiasts from farther afield. Constantly striving for innovation, whether through introducing exclusive retail brands like the Sidemen, delivering exhilarating experiences, or hosting family-friendly events, we aim to provide our esteemed guests with the utmost in retail and leisure experiences.”
Matt Peters, Managing Director of Sidemen Clothing, also expressed his enthusiasm, underscoring the Sidemen’s pioneering role in the realm of creator-led brands. Peters proclaimed, “The Sidemen, together with the Sidemen Clothing team, are tremendously excited about the impending launch of our inaugural store at Bluewater. This momentous occasion solidifies the Sidemen’s status as trailblazers within the creator-led brand domain. I eagerly anticipate observing the brand’s growth within the retail sector and fostering a more profound connection with Sidemen enthusiasts.”
Sidemen Clothing will find its home on the Upper Rose Gallery of Bluewater, situated adjacent to Apricot. Operating hours during the store’s opening weekend are slated for Saturday, July 15th, from 9 am to 9 pm, and Sunday, July 16th, from 11 am to 5 pm.
