Home Depot Promotes Insider to New Retail Media and Monetization Post
Retail TouchPoints
APRIL 12, 2023
The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales. Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.
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