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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester eCommerce

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

Mobile 186
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Getting To Grips With ‘PIN On Mobile’ Versus ‘PIN On Glass’

RTP blog

PIN On Mobile And PIN On Glass Are Not The Same A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). How Secure Is PIN On Mobile? David Poole is the Global Head of Mobile POS Solutions at MYPINPAD. In addition to low implementation costs, PoM offers fantastic security credentials.

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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

Burns, a 30-year technology veteran, joined Zebra in 2015 as the company’s SVP of Enterprise Visibility and Mobility, and was promoted to the product and solutions chief role in 2018. He also worked with measurement solutions provider Spirent Communications for nine years , serving as the company’s CEO from 2008 to 2013.

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‘Surf Hippie’ Lifestyle Brand Faherty Unifies Physical and Digital Data to Enhance Omnichannel CX

Retail TouchPoints

Launched by twin brothers Alex and Mike Faherty in 2013, the premium “surf hippie” lifestyle brand currently operates 25 stores and sells into 300 specialty outlets. Our brand is a true labor of love,” said Alex Faherty, Co-founder and CEO of Faherty Brand in a statement.

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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.

Retail 354
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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

In the last several years, retailers have increased the speed with which they have built online and mobile app presence. Some cases in point include: In 2013, Target experienced a data breach where hackers accessed their customer credit card information by exploiting a weakness in the HVAC system’s network connection.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

Reassuring customers about your security systems and ensuring you have all protective measurements in place is vital to the success of your mobile commerce systems as well. In 2013, he co-founded Fast Simon, Inc. Personalization is only as good as the data the merchants can collect.

eCommerce 264