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MandM Direct Drives 2.4% Revenue Increase with Personalized Real-Time Recommendations

Retail TouchPoints

Online discount apparel retailer MandM Direct , which had previously relied on standard rules-based recommendations to guide website visitors through the shopper journey, has generated impressive improvements in multiple KPIs with real-time, personalized recommendations.

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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

It also asks how “recently added” products can be successfully integrated into recommendation systems when they have no prior engagement. Using an advanced algorithm, merchants can make intelligent and accurate recommendations based on on-site actions alone. They use that behavior to recommend items to match their needs.

eCommerce 264
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How Google Analytics 4 Will Impact Your eCommerce Website

Groove

Universal Analytics has been the industry standard for eCommerce conversion tracking since 2013. We recommend comparing simple metrics such as sessions, users and visits by device type from both UA and GA4 to ensure that the new system is tracking information properly. In Google Analytics 4, every hit type is defined as an event.

eCommerce 195
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity. In these spaces you’re getting recommendations before and even after the purchase, so how all that is shaping up together I find really interesting.

Payments 338
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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

Since it was launched in 2013, Beautycounter has been on a tear. It works very similarly to an affiliate model where advocates get compensated for recommending or selling a product online. In March 2022, she joined DTC clean beauty brand Beautycounter as Chief Commercial Officer. Brands have to be, really, everywhere.

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The Definitive Guide to Online Reputation Management

Kissmetrics

— Alex Goot (@alexgoot) March 13, 2013. Would they recommend it? — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013. Boston.com News (@BostonDotCom) March 13, 2013. Remember, you aren’t just responding to the person who left a review, you are showing everyone else online who your brand is.

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How to Combat the Changing Face of Shopping Fraud

Retail TouchPoints

In 2020, data security specialist Varonis calculated that close to 10 billion data records had been lost or stolen since 2013 — a third more records than there are people. Measured in terms of damage done, it comes third in the world ranking of economic crimes, behind corruption and drug trafficking. alone, 19 per inhabitant.