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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Kelly Hallinan: After launching Brooklinen in 2014 and starting to grow our product assortment, we were hearing anecdotally that many of our customers were struggling to understand the pillow market. Retail TouchPoints (RTP): The Marlow Pillow was developed based on customer feedback and insights.

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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. And then, 2014 – Magento Go announced that they were shutting down. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? That was about it – and things putted along.

B2B 371
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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

Mittal joined Mastercard in 2014. Before Booz, he worked as an early employee and senior executive at GEP, a B2B procure-to-pay technology company, where he oversaw rapid growth of the firm. Prior to his role at Ethoca, he led global M&A for Mastercard.

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SiriusDecisions SiriusView: Product Planning, Prioritization and Roadmapping 2017; B2B Product Management podcast; SiriusFoundations Webcast

SellBrite

My post on the SiriusDecisions blog — SiriusDecisions 2017 SiriusView of Product Management Tools — provides a summary of the research as well as a comparison to the initial analysis of this category of product management technologies which we released in late 2014. Podcast: B2B Product Management with The Everyday Innovator.

B2B 60
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Salsify Acquires B2X Partners Advisory Firm

Salsify

Today we announced our acquisition of B2X Partners , a leading business to business (B2B) advisory firm for distributors and manufacturers. The Baltimore, Maryland firm was founded in 2014 and worked with top B2B manufacturers and distributors, including Sonepar, Zoro, Win Supply, Weiler, and Oatey.

B2B 60
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Content Marketing in 2021 and Beyond

Kissmetrics

Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. In 2014, social media was becoming the place to post your content. Point is, video – both recorded and live streaming – is a top tactic in both B2C and B2B. Not anymore. There’s no longer any debate. So give it to them.

Marketing 311
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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. B2B eCommerce Experts. Check Out More Content. Digital Commerce Transformation Experts.

eCommerce 113