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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

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The Nose Knows: Why Scent Branding is a Retail Game-Changer

Retail TouchPoints

As an example, in 2014 the International Journal of Marketing Studies set up two pairs of running shoes in two separate Nike retail spaces that were completely alike with the exception of one detail — one space was perfumed with a floral scent while the other was not.

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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Retail TouchPoints

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns. Paris; and Tel Aviv.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

2014 is when we launched our #AerieReal movement, and since then we’re always looking for partners that help amplify our story and share the vision. Social media sites and gaming platforms can provide this access to individuals and larger communities, which is why many Gen Zers are gravitating to them. With Allie, it was a no brainer.”

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Why Manufacturers Need Composable Commerce to Drive Digital Sales

Retail TouchPoints

Flexibility is the name of the game: it’s about empowering manufacturing firms with the freedom to adapt, scale and rapidly go to market with minimal complexity and maximum control. Composable commerce enables manufacturing businesses to pick and choose packaged business capabilities from a range of vendors.

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WEBINAR: The Rise of the B2C Marketer

Optimizely

How marketers today can stay ahead of the game. Lindsey joined the startup in 2014 as the Fashion Management Associate and used her unique skills in both creative and advertising to secure her current position. What forces they see shifting the market. …and much more. Watch the Webinar Now.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Walmart mandated that its suppliers put it on products by 2022, which has made a big impact on RFID adoption. QR codes can be used to gather customer feedback or conduct surveys.