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Ulta to Debut Revamped Loyalty Program in the New Year

Retail TouchPoints

Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2

Gifts 263
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Global Smartphone Subscribers Surpassed Feature Phone Subscribers in 2014

Forrester eCommerce

Several factors will drive this trend, including the falling average selling price of smartphones, the increasing availability of low-cost data plans, greater 3G penetration, and the continued rise of mobile messaging apps, social media, mCommerce, and mobile apps.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

For its part, Meta closed out 2022 with its first-ever year-over-year decline in ad revenue, and together Meta and Google (“The Duopoly” as they’re known in the ad industry) made up less than 50% of all digital ad spend last year, something that hasn’t happened since 2014. YouTube also reported an ad revenue miss in Q4 2022, with its $7.96

Payments 246
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Larger-Than-Life Guitar Mural Keeps Austin Center Rocking at New Heights

Retail TouchPoints

The art piece adds to the property’s visual impact, provides an incredible backdrop for social content and garners social media traction via snapshots by people flying over the venue on their way into and out of Austin. Exploring Limitless Opportunities for the Rooftop Space. Kampf serves as President of Northwood Retail.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. Know what your goal is.

Marketing 310
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Content Marketing in 2021 and Beyond

Kissmetrics

Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Seven years ago, a measly 25% of marketers were measuring their social media campaigns at the individual pieces of content level. Not anymore. There’s no longer any debate.

Marketing 311
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SPORTSSHOES.COM Expands Marketing Team with 10 New Appointments

365 Retail

SportsShoes.com has announced 10 new appointments within its brand marketing, social media and design teams to support the online retailer’s ongoing business growth and development strategy. In addition, SportsShoes.com has strengthened its social media team. He is joined by social media executive, Anna Dugdale.