Ulta to Debut Revamped Loyalty Program in the New Year
Retail TouchPoints
DECEMBER 21, 2023
Ulta Beauty will kick off 2024 with a fresh look for its loyalty program a decade after its debut in 2014. Beginning Jan. 1, 2024, the Ultamate Rewards loyalty program will become Ulta Beauty Rewards , and along with the new name will come enhanced benefits for the program’s 42.2
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