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How Google Local Guides Improve Visibility

Kissmetrics

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Businesses with an increased amount of user-generated content (UGC) stand to benefit from increased consumer confidence in their brand, enhanced trust from Google and potentially improved local search rankings. Elite Squad.

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The Container Store Names New Digital Chief, SVP of Stores

Retail TouchPoints

Pape joined The Container Store in 2015 and has held several leadership positions within the company, managing store operations and customer experience. Jen has done a fantastic job leading our store fleet and I am proud of the work she has already done to improve our Custom Spaces conversion rates.

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Nordstrom Financial Chief Bramman Steps Down; Insider Appointed Interim CFO

Retail TouchPoints

“She also sponsored multiple strategic initiatives to improve profitability and develop capabilities to fuel our long-term growth.”. Bramman served as CFO and SVP of Carnival Cruise Line from 2010 to 2015 and Avery Dennison from 2015 to 2017. She is also a Board Director and Audit Committee Member of McCormick & Company.

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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

Burns, a 30-year technology veteran, joined Zebra in 2015 as the company’s SVP of Enterprise Visibility and Mobility, and was promoted to the product and solutions chief role in 2018. Prior to his work with Zebra, Burns served as CEO of network services company Embrane, which was acquired by Cisco in 2015.

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Walmart Promotes Insider to Replace Departing International CEO

Retail TouchPoints

McLay, who joined Walmart in 2015, had roles in strategy and supply chain and led the retailer’s Neighborhood Market business before taking on the top jobs at Sam’s Club. Chris Nicholas, currently COO of Walmart U.S., will replace McLay as President and CEO of Sam’s Club U.S., with both changes taking effect Sept.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Buyable pins on Pinterest, which have been around since 2015. How can contextual commerce improve loyalty? Then, you can improve customer loyalty, and compete with Amazon in a way that doesn’t involve price. The post How Contextual Commerce Improves Customer Loyalty appeared first on Zaius. Contextual commerce 2.0.

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Dollar General Promotes New President and CFO Following Strong Quarter

Retail TouchPoints

Garratt joined Dollar General in 2014 as SVP of Finance and Strategy and has served as EVP and CFO since December 2015. He will add responsibilities for the company’s strategic healthcare initiatives and its international expansion to Mexico to his existing finance, accounting, strategy and procurement functions.