Forrester Omnichannel
NOVEMBER 5, 2014
European consumers are using multiple devices along their path to purchase and almost a quarter are buying online from outside their home market. This is a growth opportunity for retailers in larger eCommerce markets where online retail sales growth is slowing. Predictions 2015. Mobile commerce. digital store. omnichannel.
Retail TouchPoints
DECEMBER 28, 2023
Lindy Rawlinson, formerly EVP of Ecommerce and Digital Marketing has been promoted to Chief Digital Officer; and Jennifer Pape formerly of VP of Stores has been elevated to SVP of Stores. Pape joined The Container Store in 2015 and has held several leadership positions within the company, managing store operations and customer experience.
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Retail TouchPoints
MARCH 12, 2024
Strategic brand partnerships and collaborations can help merchants raise brand awareness and expand into new markets. Target made its official exit from Canada in 2015, with CEO Brian Cornell reporting that area of the business was “losing money every day.”
Retail TouchPoints
MARCH 15, 2022
Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board?
Kissmetrics
AUGUST 4, 2021
There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. As with any successful marketing campaign, you’ll need to start with a plan.
Forrester eCommerce
JUNE 7, 2018
In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.
Forrester eCommerce
JANUARY 17, 2019
When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.
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