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Get Ready To Activate Marketing Campaigns With Mobile Wallets

Forrester eCommerce

In February 2015, Forrester predicted that the future of mobile wallets existed beyond mere payments. We argued that within five years, mobile wallets would become marketing platforms in their own right — a new channel where marketers mixed their offline and online marketing efforts.

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European Retailers Will Embrace Experimentation In 2015

Forrester Omnichannel

These cross border buyers are a valuable target group and more likely to use mobile devices as they shop. Forrester's updated mobile and tablet commerce forecast predicts that mobile and tablet commerce combined will account for 20% of online sales in 2014 increasing to 49% of online sales by 2018. Mobile commerce.

Retail 102
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Another One Bites The Dust: Why Verizon’s Divestiture Of AOL And Yahoo! Is No Surprise

Forrester eCommerce

to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. When Verizon acquired AOL in 2015 and then Yahoo! […]. This news should come as no surprise.

Mobile 280
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5 Hot Mobile Marketing Trends To Watch In 2018

Kissmetrics

Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. What that also means is that marketing methods have to change to account for the shift to mobile use. adult on a mobile device has more than doubled.

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Zebra Technologies Appoints New CEO and Executive Board Chair

Retail TouchPoints

Burns, a 30-year technology veteran, joined Zebra in 2015 as the company’s SVP of Enterprise Visibility and Mobility, and was promoted to the product and solutions chief role in 2018. Prior to his work with Zebra, Burns served as CEO of network services company Embrane, which was acquired by Cisco in 2015.

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Are PWAs At An Inflection Point?

Forrester eCommerce

Progressive web apps (PWAs) have been around since the standard was created by Google in 2015. It’s arguable that Steve Jobs announced them back in 2007—although his enthusiasm may have been curbed later by the fees the Apple App Store could claim for iOS platform apps.

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China’s Dada Group Teams Up with JD.com for Annual 415 On-Demand Shopping Festival

Retail TouchPoints

The festival was launched seven years ago by JDDJ — the Dada-owned on-demand delivery service for retailers and brands — to mark its founding on April 15, 2015. To reduce the expected pressure on delivery systems, Dada will put its new autonomous delivery service to use for the first time during the Festival.