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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

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The Complete Omni-Channel Retail Report: What Brands Need to Know About Modern Consumer Shopping Habits

BigCommerce

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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Selling Swimwear to Alaskans: How 3 Retailers Successfully Expanded on Amazon

BigCommerce

.” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team. That’s how to optimize sales channels. Then, in October of 2015, she looked to Amazon and launched a test run.

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The Complete BetterCommerce Review (Oct 2021)

Ecommerce Platforms

BetterCommerce was founded in 2015 and focuses on building headless tech solutions for mid-market retailers and brands. Contemporary customers demand targeted, relevant, and intuitive experiences when they opt for engaging with a particular business and brand on any front or channel. Flexible Multi-Store. Omnichannel.

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Account Takeovers: The Next Big Retailer Threat

RTP blog

In 2015 alone, they grew by 36%, according to a recent Javelin study. The same study found that losses related to account takeovers increased by a whopping 60% in 2015, amounting to $2.3 Merchants with an online channel are already losing 7.6% Unfortunately, these takeovers are becoming increasingly common — and costly.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

As early as 2015, Forrester saw manufacturers, distributers and wholesalers migrating their business to the web. Multi-touchpoint commerce. Yet, according to Forrester , only 23% of B2B marketers feel they have customer-centric systems that allow multi-touchpoint commerce. B2B will look more like B2C. trillion prize.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example is skincare and makeup brand Glossier, which started as an online beauty blog and has grown into a $1 billion brand in just a few years solely through online channels and viral content that’s built up an engaged online following. This allows Glossier another channel to gather consumer feedback easily and engage directly.