article thumbnail

Luca Senatore Video: Establish a solid strategy on brand awareness and emotional messaging

Omniconvert

In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Luca Senatore, a dynamic speaker and digital marketing expert rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. Welcome to Growth Interviews!

PPC 88
article thumbnail

Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Mobile shopping clicks overtook desktop clicks sometime in the summer of 2015 and continue to rise. The post Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled appeared first on ROI Revolution. Restrict data to the top-performing Google Shopping channel, and the mobile revolution has already arrived.

PPC 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. SEO is important for getting clicks – in fact, 70% of marketers see SEO as more effective than PPC. Use your findings from the products that performed well on Prime Day to inform your PPC promotions, especially for the holidays. Published July 30, 2020.

SEO 78
article thumbnail

How Google’s New Layout Predicts the Future of SEO

Kissmetrics

Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. From SEO to PPC to advertising on TV screens in airplanes, they tried all of the major channels out there. So how did Airbnb win?

SEO 279
article thumbnail

Walmart and Shopify Partner in Channel Expansion Effort

ROI Revolution

In this article, Shopify clarifies that Facebook has been a partner since 2015, but that they are newly joining forces with Facebook Shops. Merchants can now expand their Shopify store to branded virtual storefronts on Facebook and Instagram.

Shopify 78
article thumbnail

PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408
article thumbnail

15 Examples of Great Digital Food Advertisements

Kissmetrics

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Also, adjusting your PPC campaigns seasonally will help you create important audience connections and let your followers know you’re paying attention. Jif Peanut Butter.