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Amazon Prime Membership Growth May Be Flattening; Home Depot Invests Billions in Omnichannel; and What We’ve Learned From the Holiday Season—So Far

Sailthru

In 2015, 26 percent of those surveyed were members, and in 2016 that number increase to 35 percent. In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. households with over $112,000 in income are already Prime members.

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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising. The mobile trend line, while not unexpected, is meaningful nonetheless.

PPC 60
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Digital Assistants and the Rise of Voice Search: An Introduction

ChannelAdvisor

The rise of these digital assistants has tremendous implications for brands and retailers that rely on search marketing to drive traffic to their website. To begin with, searching by voice, or “voice search,” has fundamental differences from the way we think about “search” today — starting with the queries themselves.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 2

ROI Revolution

ROI: Your 2015 Summit session on marketing automation was a crowd favorite. We knew it was powerful and we waited too long to do it, not realizing just how much volume was there. There had always been other marketplaces, but nothing had the power that Amazon does for brands.

Banking 60
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The 3 Big Google SEM Updates You Need to Know About

ROI Revolution

While Google indicates that it is not possible for marketers to change this panel directly, a best practice is to keep all information on the brand website up-to-date so that the site remains the central authority for any branded information. 3) Google is “Movin’ On Up” With Mobile.

SEO 94
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YouTube Remarketing: A Golden Opportunity for Your Ecommerce Business

ROI Revolution

In 2015, Brighton , a leading retailer of designer jewelry, handbags, and accessories, was looking to utilize their video content to increase online transactions. But how can your ecommerce business go about leveraging YouTube remarketing as a part of your overall strategy? To do this, they joined forces with ROI Revolution.