Ecommerce KPI Benchmarks (October 2016)

Store Growers

Source: Monetate Ecommerce Quarterly (Q2 2016). Source: Monetate Ecommerce Quarterly (Q2 2016). Source: Monetate Ecommerce Quarterly (Q2 2016). The post Ecommerce KPI Benchmarks (October 2016) appeared first on Store Growers. I use a lot of ecommerce benchmarks in my work. With new clients, they are great to put together a plan with projections. With existing clients, they are great to see where we need to step up our game.

PPC 119

Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

Six months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away. As all organizations operating in Australia understand, the line between brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies, services and products on their own terms. How can you thrive in this dynamic environment?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Black Friday & Cyber Monday Ecommerce Deals for 2016

A Better Lemonade Stand

Black Friday Ecommerce Deals for 2016. The post Black Friday & Cyber Monday Ecommerce Deals for 2016 appeared first on A Better Lemonade Stand

Can Salesforce Really Prescribe An End-to-End Sales Process?

Forrester eCommerce

2016 was a landmark year for Salesforce and their commitment to sales. Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce's annual conference, Dreamforce. The event itself was ripe with discussions on social responsibility and charity, but most attendees, including myself, attended for other reasons. We wanted Salesforce to pull back the curtains on what it saw for the future of sales.

Events 278

Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India

Forrester eCommerce

The first week of October witnessed the start of the holiday sales season in India as the big three online retailers -- Flipkart, Amazon, and Snapdeal -- launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India has witnessed significant growth during the past five years, powered by highly funded online retail companies that bought growth through discounts.

Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Because of this, video ranks among the top new initiatives where retailers plan to invest in 2016. Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content.

How Big Will eCommerce In Asia Pacific Be In Five Years?

Forrester eCommerce

The answer: In the markets included in our latest Asia Pacific Online Retail Forecast-- China, Japan, South Korea, India, and Australia -- total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every market that Forrester forecasts across the globe combined.

Why A Tax Law Change In Australia Could Impact Online Revenues For US Online Retailers

Forrester eCommerce

In August 2015, the Australian government announced an impending change to their tax structure that will impact online retailers serving the market via international shipping. Today, Australian consumers can import up to A$1,000 duty-free when they buy from a foreign retailer. The A$1,000 duty-free exemption is known as the low value threshold (LVT) and it has driven a large cross-border shopping habit among online shoppers in Australia.

How to Increase your Sales with Better Product Photos

Traffic and Sales

This is a guest post by Holly. Holly is the founder of Pixc , an on demand image editing company. She has a passion for eCommerce and design. When she is not working, she loves travelling and drinking a good coffee. High quality product photos are the key to increasing your online sales. It’s not just about taking flawless shots — you need to optimize your images for eCommerce so that they showcase your products in the best possible way and give your store a professional look.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. The design went mainstream in the 50s.

The Latin American Economy Is Slowing Down Online Retail Market Growth

Forrester eCommerce

Online retail in Latin America faces a number of challenges: a troubling economy, rising unemployment, high inflation, and regulatory and infrastructure problems. The recently published Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America) explores the impact of all of these factors. Some of the key findings are as follows. Read more Categories: Latin America. eCommerce. online retail. Data Insights Latin America eCommerce online retail

Webbula Named to iMedia Connection’s “3 Impressive Email Companies You Need to Follow in 2016”

Webbula

Webbula, the most comprehensive data quality platform on planet Earth, has been named to Chris Marriott’s “3 Impressive Email Companies You Need to Follow in 2016” list. The recognition reflects. News CloudHygiene email data email hygiene email list email verification marketing trends news

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic. If you can’t turn that traffic into sales or leads, then the traffic is wasted. Knowing how to collect and use the data generated can be difficult if you don’t have the best tools. After all, you wouldn’t use a screwdriver to get a nail into a wall.

Introducing the ChannelAdvisor Expanded Product Suite: Autumn 2016

ChannelAdvisor

The post Introducing the ChannelAdvisor Expanded Product Suite: Autumn 2016 appeared first on Channel Advisor. Industry Trends autumn release ChannelAdvisor Expanded Product Suite: Autumn 2016As the industry leader in e-commerce, ChannelAdvisor is committed to connecting its clients with the cutting-edge of consumer behavior. And in today’s online landscape, that connection requires optimization.

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project? Has it always been this way? How can those with knowledge of CRO get board members to invest in the practice?

Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

GetElastic

Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital “experience” is radically transforming business as we know it. Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that’s about creating an exceptional customer experience at every touchpoint.

Demo 93

Will Showcase Shopping Ads Be the Breakout Shopping Trend of 2016?

ChannelAdvisor

The post Will Showcase Shopping Ads Be the Breakout Shopping Trend of 2016? Digital Marketing digital marketing google shopping Holidays 2016 Showcase Shopping AdsEvery November, as the temperatures drop and the shopping season heats up, consumers are bombarded with articles and blogs about the hottest new product, device or online shopping trend. This year will prove to be no different (though hopefully it won’t involve hoverboards ).

October 2016 ChannelAdvisor Same Store Sales (SSS)

ChannelAdvisor

As a result, while our monthly SSS reports have become a popular benchmark within the industry, our October 2016 report will be our last regularly scheduled SSS report. October 2016 y/y SSS Results. Here are the ChannelAdvisor SSS results for October 2016: Amazon – Amazon’s October SSS came in at 12.7% , an increase compared to September’s 11.8% and the slowest growth this category has experienced in 2016. For October 2016, 38.3% of Amazon GMV was FBA.

5 Email Marketing Trends You Should Pay Attention to in 2016

Webbula

Every year around this time you’re bombarded with messages themed around “New Year, New You.” While a new you may be well in the works, we think that the New. Blog Articles CloudHygiene data enhancement email data email hygiene email list email marketing email verification marketing trends

Omni-channel pricing with the connected customer

Bryan Eisenberg

Full disclosure: I recorded this demo at the IBM booth at NRF 2016 in NYC as part of the IBM Retail Futurist program. Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault. Standing on line waiting to complete a simple transaction should never be so painful. Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand.

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience. He has a personal edge over many other contractors, because of how he makes his customers feel and the quality of his work. Don doesn’t think about the experience of the people referred to him.

When Retailers Wreck Relationships Because Of Pricing Errors

Bryan Eisenberg

CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research : On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high.

Ecommerce and UGC: How to appear more human to your customer

Traffic and Sales

People shop online for all sorts of reason. Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls. There’s also those who are looking for unique products with a cult following that can’t be found anywhere else.

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In part one of this post , we took a look at the challenges a home remodeler or contractor might have at getting prospects to contact them and fill out a form from their landing pages. Before I go through the process and list all the questions our Persona might have, I want to ask you who do you think is the most successful SEM advertiser of all time ? If you answer Amazon, then I would have to agree with you.

PPC 129

eCommerceFuel Live 2016 Takeaways

eCommerceFuel

New post from eCommerceFuel : Fresh off of eCommerceFuel Live 2016, Bill D’Alessandro and Andrew talk about key takeaways from this year’s event. We’ll give you a rundown of the spectacular keynote speakers who attended, some highlights from the panel-led discussions, and our overall takeaways from Savannah. Listen in on the changes they’ve made to their businesses since eCommerceFuel Live, especially because of the keynote speakers.

How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs. That’s pretty sobering because they know advertising can grow their business, they’re just not sure on how to take make it work. This is true regardless of platform or campaign type. So Google Shopping suffers from this as well.

Assess Your Digital Store Functionality

Forrester Omnichannel

To help digital business executives assess their digital store capabilities, Forrester has developed the Digital Store Functionality Benchmark as part of the Digital Store Playbook 2016. The role of the store is changing. Consumers are increasingly able to research products and services they are interested in buying, via their own digital devices, anywhere they choose - whether it's browsing on their tablet while watching TV or their smartphone during the morning commute.

How To Skyrocket Sales With Google Shopping

Store Growers

Data from the Digital Marketing Q3 2016 report by Merkle. Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads. It’s not uncommon to still pay $0.25 for product queries while you would easily pay $0.6 with regular text ads. High Purchase Intent.

Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Stick With It

Traffic and Sales

Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year. I asked him what was the key to his success and he listed a few things and then just cut to the chase and said: Honestly, I think picking a niche product and sticking with it has been the main reason for our success. This is underrated advice.

Other 113

Why I Keep My Failed Ecommerce Business Alive

Store Growers

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality. Your brain helps with something called confirmation bias. That means that you look for facts that match your ideas or plans, and ignore the ones that don’t. This is a double edged sword.

Why Are Entrepreneurs So Slow

Traffic and Sales

Why are we so slow? I spoke to an entrepreneur last week that built a $10 million business in less than 2 years. When he told me about his success, it sent me spiraling. I had flashbacks of my last 2 years and wondered: “why am I moving so slow?” ” When you hear these results, you can’t help but get flooded with nagging thoughts about why you aren’t more successful. Maybe you even feel jaded about the entire idea of entrepreneurship.

Other 113

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off. Many of these tactics are powerful, but they require your full attention. Do not try to do a little bit of everything, but pick a few and focus hard. Use the filters to find the marketing tactics that make sense for where your store is at today.

Prestashop Speed Optimization – How to make it insanely fast!

Canonicalized

Canonicalized is going all in on Prestashop optimization. We are testing everything as we go along the speed up process. Is actual speed essential for your store? Or maybe you want to score high in PageSpeed tests from Google, GTmetrix or Pingdom? We go trough all of these in the Prestashop speed up guide! The post Prestashop Speed Optimization – How to make it insanely fast! appeared first on Canonicalized. eCommerce Platforms

You should say NO more

Traffic and Sales

It’s wedding season. I’ll go to a personal record 5 weddings this year + my own. And my fiancée is a pastry chef. So a couple of her friends that are getting married are asking her to make wedding cake toppers. In the last couple months I’ve seen her make a Star Wars themed wedding cake topper and a Yoshi themed wedding cake topper.

Other 109

How to Start an Online Business When You’re Not Ready to Start an Online Business

A Better Lemonade Stand

In this post you'll learn what you can do with no experience or connections, and very little money and time, to build your own audience that you can eventually sell your product to whenever you’re ready to do that. The post How to Start an Online Business When You’re Not Ready to Start an Online Business appeared first on A Better Lemonade Stand. Getting Traffic Personal Development Product & Niche Selection Resources & Tools

105
105

Introducing The Forrester Readiness Index Report: eCommerce, 2016

Forrester eCommerce

Our recently publihsed Forrester Readiness Index For eCommerce, 2016 is a holistic assessment of the eCommerce setting to provide insights for global expansion needs. With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce.