Ecommerce KPI Benchmarks (October 2016)

Store Growers

Source: Monetate Ecommerce Quarterly (Q2 2016). Source: Monetate Ecommerce Quarterly (Q2 2016). Source: Monetate Ecommerce Quarterly (Q2 2016). The post Ecommerce KPI Benchmarks (October 2016) appeared first on Store Growers.

2016 Web Design Trends to Boost Conversions [Infographic]

GetElastic

We enlisted the help of web design firm The Deep End ( www.thedeepend.com ) to examine the best design trends for 2016. 2016 Web Design Trends to Boost Conversions – An infographic by Deep End Design Good web design can make or break your business.

Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

Six months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away. As all organizations operating in Australia understand, the line between brand, marketing, and customer experience (CX) disciplines has blurred as people gain access to companies, services and products on their own terms. How can you thrive in this dynamic environment?

Can Salesforce Really Prescribe An End-to-End Sales Process?

Forrester eCommerce

2016 was a landmark year for Salesforce and their commitment to sales. Last week, nearly 170,000 business and technology professionals descended onto San Francisco for Salesforce's annual conference, Dreamforce.

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Short Form Product Video Can Be The Key To Converting Customers

Forrester eCommerce

Because of this, video ranks among the top new initiatives where retailers plan to invest in 2016. Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Invest in it now to differentiate your business.

Black Friday & Cyber Monday Ecommerce Deals for 2016

A Better Lemonade Stand

Black Friday Ecommerce Deals for 2016. The post Black Friday & Cyber Monday Ecommerce Deals for 2016 appeared first on A Better Lemonade Stand

Making Sense Of Round One In The eCommerce War During The Festive Sales Season In India

Forrester eCommerce

The first week of October witnessed the start of the holiday sales season in India as the big three online retailers -- Flipkart, Amazon, and Snapdeal -- launched high-profile sales. Originally started by Flipkart in 2014 as Big Billions day, this week witnessed a discount-driven war among the top three players. Online retail in India has witnessed significant growth during the past five years, powered by highly funded online retail companies that bought growth through discounts.

Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

GetElastic

Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn’t shake: The digital “experience” is radically transforming business as we know it. Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that’s about creating an exceptional customer experience at every touchpoint.

Demo 92

The Ultimate List Of Ecommerce Marketing Tactics

Store Growers

This is the biggest and baddest list of ecommerce marketing tactics on the planet. It contains everything from quick wins to get more traffic to your online store, all the way to other tactics that will take months of hard work to pay-off.

How To Skyrocket Sales With Google Shopping

Store Growers

Data from the Digital Marketing Q3 2016 report by Merkle. Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads.

11 Social Media Tools & How to Use Them to Boost Conversions

Bryan Eisenberg

Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive reviews help generate lots of traffic. If you can’t turn that traffic into sales or leads, then the traffic is wasted.

How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs.

Even Your Shopping Cart isn’t Sacred

Bryan Eisenberg

Birth of the Shopping Cart. The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales.

October 2016 ChannelAdvisor Same Store Sales (SSS)

ChannelAdvisor

As a result, while our monthly SSS reports have become a popular benchmark within the industry, our October 2016 report will be our last regularly scheduled SSS report. October 2016 y/y SSS Results. and the slowest growth this category has experienced in 2016.

Will Showcase Shopping Ads Be the Breakout Shopping Trend of 2016?

ChannelAdvisor

The post Will Showcase Shopping Ads Be the Breakout Shopping Trend of 2016? Digital Marketing digital marketing google shopping Holidays 2016 Showcase Shopping Ads

Conversion 101: How to Create an SEM Legend Exercise

Bryan Eisenberg

Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will tell you he makes his living off of word of mouth. He doesn’t worry much about online experience.

When Retailers Wreck Relationships Because Of Pricing Errors

Bryan Eisenberg

CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers.

Google Analytics Spam Removal Guide

Store Growers

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places.

Omni-channel pricing with the connected customer

Bryan Eisenberg

Full disclosure: I recorded this demo at the IBM booth at NRF 2016 in NYC as part of the IBM Retail Futurist program. Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault.

Ecommerce and UGC: How to appear more human to your customer

Traffic and Sales

People shop online for all sorts of reason. Some are looking for the best deals and lowest prices. Some like the privacy. Others just feel too lazy to give up the comfort of their couch and drag themselves through the crowds of shopping malls.

Introducing the ChannelAdvisor Expanded Product Suite: Autumn 2016

ChannelAdvisor

The post Introducing the ChannelAdvisor Expanded Product Suite: Autumn 2016 appeared first on Channel Advisor. Industry Trends autumn release ChannelAdvisor Expanded Product Suite: Autumn 2016As the industry leader in e-commerce, ChannelAdvisor is committed to connecting its clients with the cutting-edge of consumer behavior. And in today’s online landscape, that connection requires optimization.

Why I Keep My Failed Ecommerce Business Alive

Store Growers

When you start working on a new idea, it’s always a ton of fun. You’ve got a clean slate, nothing to hold you back and you’re free to pursue any bold idea you can dream up. This freedom fuels your passion and drives you to make your dreams a reality.

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

Bryan Eisenberg

In part one of this post , we took a look at the challenges a home remodeler or contractor might have at getting prospects to contact them and fill out a form from their landing pages.

PPC 169

Webbula Named to iMedia Connection’s “3 Impressive Email Companies You Need to Follow in 2016”

Webbula

Webbula, the most comprehensive data quality platform on planet Earth, has been named to Chris Marriott’s “3 Impressive Email Companies You Need to Follow in 2016” list.

Why CEOs Don’t Care About Conversion Rate Optimization #CRO

Bryan Eisenberg

I recently presented (slides below) at Conversion World. Sam Hurley ; Digital Marketing influencer and Founder of OPTIM-EYEZ , asked me the following eight questions. The interview is still getting regular retweets so I’m providing a link to the interview and the slideshare. Jeffrey, why do you think CRO has become relegated to junior managers as a side project? Has it always been this way? How can those with knowledge of CRO get board members to invest in the practice?

Stick With It

Traffic and Sales

Podcast listener and subscriber, Coby, told me he grew his store to $10K/month in sales under a year.

Other 147

How To Skyrocket Sales With Google Shopping

Store Growers

Data from the Digital Marketing Q3 2016 report by Merkle. Google Shopping currently is the most profitable advertising channel for most of my ecommerce clients. That’s because of two reasons: 1. Low CPCs. Clicks on Google Shopping are a lot cheaper compared to click on text ads.

Woocommerce SEO Optimization – Everything you need to do now!

Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears. It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform. The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity. The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized. eCommerce SEO

Announcing Forrester’s Latest Latin America Online Retail Forecast

Forrester eCommerce

It's been a big news year for eCommerce in Latin America: Brazil's economic instability has tempered eCommerce growth, elections in Argentina have raised hopes that favorable regulatory changes are ahead, and Amazon's entry into Mexico has shone the spotlight on the region's fastest growing market. According to Forrester's recently published forecast, online retail sales in Brazil, Argentina, and Mexico (the region's three largest markets) will reach $30.9 billion by 2020, up from $20.8

Amazon Q3 2016 Results for Sellers – Mixed Results Going into Holiday ’16

ChannelAdvisor

On Thursday, October 27, 2016, Amazon reported their Q3 2016 results. That equates to 18 new FCs launching in Q3 and another 5 in Q4 for a total of 26 in 2016 compared to 14 last year.

Google Analytics Spam Removal Guide

Store Growers

If you run your business by the numbers, you need to be able to trust them 100%. But one look at your Google Analytics reports will show you that that’s easier said than done. On any given day you’ll see tens to hundreds of visits from all kinds of strange places.

How To Double Your Revenue With Google Shopping Custom Labels

Store Growers

High costs are a problem that plague most advertising campaigns. A lot of the store owners I speak to, tell me that they could easily plow more money into more and bigger ad campaigns. But they don’t because of these high acquisition costs.

How Big Will eCommerce In Asia Pacific Be In Five Years?

Forrester eCommerce

The answer: In the markets included in our latest Asia Pacific Online Retail Forecast-- China, Japan, South Korea, India, and Australia -- total online retail revenues will nearly double from $733 billion in 2015 to $1.4 trillion in 2020. For perspective, $1.4 trillion is about the same amount spent online in 2015 in every market that Forrester forecasts across the globe combined.

5 Email Marketing Trends You Should Pay Attention to in 2016

Webbula

Every year around this time you’re bombarded with messages themed around “New Year, New You.” While a new you may be well in the works, we think that the New. Blog Articles CloudHygiene data enhancement email data email hygiene email list email marketing email verification marketing trends

Why A Tax Law Change In Australia Could Impact Online Revenues For US Online Retailers

Forrester eCommerce

In August 2015, the Australian government announced an impending change to their tax structure that will impact online retailers serving the market via international shipping. Today, Australian consumers can import up to A$1,000 duty-free when they buy from a foreign retailer. The A$1,000 duty-free exemption is known as the low value threshold (LVT) and it has driven a large cross-border shopping habit among online shoppers in Australia.