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Current Malpractice Handicaps Social Selling’s Potential

Forrester eCommerce

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

B2B 401
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Does ABM Help Produce Better Revenue Results?

Forrester eCommerce

In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession. Join me on a stroll down ABM memory lane?

B2B 352
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How I Turned My Father’s 90s B2B Business into California’s Fastest Growing Online Succulent Seller

BigCommerce

My father still had his full-time B2B family business. In 2017, we saw a 45% increase in revenue with a decrease in Google ad spend vs. 2016. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Sales were flat throughout the 2000s.

B2B 371
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Align Purpose And Value Proposition To Activate Sustainability

Forrester eCommerce

The number of B Corps has grown from about 1,000 in 2016 to over 7,000 in 2023. Over the past few years, many firms have defined or revisited their purpose — their reason for existence and how they contribute to society and to the planet. In France alone, more than 1,000 firms, including large corporations […]

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B2B eCommerce: Overcoming the challenges of wholesale buyer adoption

TradeGecko

The B2B eCommerce market is poised for exponential growth. In fact, a 2016 Deloitte report says that B2B eCommerce is projected to see year-over-year growth 19% faster than its B2C counterpart.

B2B 79
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Brand Bias: Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says

Kissmetrics

More specifically, does a brand actually correlate to sales, especially for B2B players? And if so, what elements of branding are the most important to consider for B2B players who want to wisely join the trend? And the translation to B2B here is only natural. B2B companies frequently make enormous promises to their clients.

B2B 206
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

What does this have to do with B2B ecommerce? Simple: If you want to sell more and satisfy your customers in the process, it’s time for you to ditch the old-school B2B mentality and draw a little inspiration from the B2C world. Reason 1: More B2B Purchases Are Happening Online. The way B2B buyers want to buy is changing.

B2C 114