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Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

Six months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away. B2C marketing. Read more Categories: Australia. Brand Strategy. Business innovation. Customer Experience. digital disruption. digital marketing.

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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 114
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Align Purpose And Value Proposition To Activate Sustainability

Forrester eCommerce

The number of B Corps has grown from about 1,000 in 2016 to over 7,000 in 2023. Over the past few years, many firms have defined or revisited their purpose — their reason for existence and how they contribute to society and to the planet. In France alone, more than 1,000 firms, including large corporations […]

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

For today’s B2C brands, nothing happens outside the context of the customer. A balance sheet built around the metrics above is how CMOs should be evaluated — and moreover, the metrics by which the true health of a B2C enterprise should be assessed. The New Balance Sheet.

Customer 299
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Every Marketer Must Become a Cutting Edge Technologist

Optimizely

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? The total # of solutions in 2018 exceeds the total # of solutions from 2011-2016. As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them.

B2C 170
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Revlon’s Cautionary Tale: The Changing Nature Of Influencer Marketing

Forrester eCommerce

The iconic company’s 2016 acquisition of brand Elizabeth Arden apparently isn’t rescuing it from the Sephora and DTCs of the world. A Giant In Trouble: Revlon Considers A Sale Cosmetic giant Revlon is exploring the sale of all or some of its business amid lackluster sales and a crushing debt of $3 billion. Revlon’s tale […].

Marketing 347
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Jewelry & Accessories Ecommerce Site Design

BigCommerce

Comparing January-March 2016 to January-March 2017 we have had a 6x increase in sales. Comparing 2015 to 2016 we have had a 11x increase in sales! Our team provides a high quality customer service to both B2C and B2B. We shoot our own top quality photography for our store’s minimal but playful range of products.

Jewelry 276