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Introducing The Forrester Readiness Index Report: eCommerce, 2016

Forrester eCommerce

With the increasing significance of the online channel in retail, we need variables other than macroeconomic data or consumer market size to assess the readiness of a market for eCommerce.

eCommerce 247
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Amazon Brings Live Shopping to Streaming TV

Retail TouchPoints

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the Prime Video and Freevee streaming TV services. Now, the new Amazon Live FAST channel aims to blend the experience of a shoppable social feed with streaming TV via 24/7 programming.

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Sales channels (by revenue). Source: Channel Pilot presentation. This chart shows some alternatives to the tried and true channels. Source: Monetate Ecommerce Quarterly (Q2 2016). This table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. Why should you care?

eCommerce 144
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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022.

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Omni-channel pricing with the connected customer

Bryan Eisenberg

Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. Full disclosure: I recorded this demo at the IBM booth at NRF 2016 in NYC as part of the IBM Retail Futurist program. It wasn’t our fault.

Channel 157
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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 259
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How 5 Online Businesses Already Increased Revenue Up to 96.44% – Just By Selling on eBay

BigCommerce

After all, eBay has a total 167 million shoppers, whom of which spent $84 billion in 2016 alone. In fact, eBay has quite a few things going for it in comparison to other channels you might consider. Don’t wait until right before the holiday season to test out the eBay channel. It’s much easier to get set up on. Get started now.