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Empowered Customers Seek Three Types Of Brand Experiences

Forrester eCommerce

In 2023, Empowered Customers Are Engaging Differently With Brands In 2016, we introduced Forrester’s Empowered Customer Segmentation, based on consumer behavior we’ve been monitoring and analyzing since the 1997 launch of Forrester Analytics’ Consumer Technographics® survey data.

Customer 360
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Cure The Automation Hangover In Customer Service

Forrester eCommerce

Close your eyes and I’ll set the scene: it’s 2016. AI, the prophesied hero, powering the agent who doesn’t need breaks and can engage with 100 – no, 1000 – customers at once. Chatbots are all the rage. News articles are predicting the death of the contact center as we know it.

Customer 367
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Under Armour Names Marriott Exec as Chief Customer Officer

Retail TouchPoints

Under Armour has named long-time Marriott executive Jim Dausch as its new Chief Customer Officer (CCO), effective July 24, 2023. Browne, who began at Under Armour in 2016, will step down from the COO role this autumn to pursue other opportunities.

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Forrester’s Customer Experience Marketing Summit 2016 In Sydney Is Fast Approaching!

Forrester eCommerce

Six months after our highly successful Summit for Marketing Leaders in Australia, I'm excited to announce that Forrester's CX Marketing Sydney 2016 event is less than 7 weeks away. Key topics they'll cover include: Driving business results, competitive advantage, and growth by delivering the right customer experience. B2C marketing.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. It may be exactly what contact centers need to not just move on from deflection, but have the confidence to once again encourage customers to call. And yes, customers are noticing.

Customer 264
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Dell Divests VMware: Investors Cheer While Customers Yawn

Forrester eCommerce

When Dell Technologies completed it acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies.

Customer 334
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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. This experience gives brands the ability to give their customers all the benefits of in-person shopping from the comfort of their own homes.