Kissmetrics

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Why Should You Use Blockchain in Marketing Data Security? Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. What does this mean for marketers?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Forrester eCommerce

OCTOBER 19, 2023

The number of B Corps has grown from about 1,000 in 2016 to over 7,000 in 2023. Over the past few years, many firms have defined or revisited their purpose — their reason for existence and how they contribute to society and to the planet. In France alone, more than 1,000 firms, including large corporations […]

Customer Experience 246

Customer Experience B2C B2B Customer 246

Retail TouchPoints

JUNE 28, 2023

As CCO, Dausch will lead global brand, marketing, digital engagement and customer experience across all of Under Armour’s commerce channels, reporting directly to CEO Stephanie Linnartz, who herself came to Under Armour from Marriott in December 2022.

Multi-channel 279

Multi-channel Customer Supplies Apparel 279

CPC Strategy

MAY 22, 2023

TikTok made a massive splash on the social media scene in 2016 and has only grown in popularity and capability since then. Of course, marketers want to go […] While some initially regarded it as a flash-in-the-pan phenomenon for teens, the platform now reports over 1 billion users worldwide, with over 150 million in the U.S.

SEO 81

SEO Social Media Marketing 81

Forrester eCommerce

SEPTEMBER 15, 2019

In September 2016, Forrester’s B2B Marketing and Sales research team published our first series of reports about account-based marketing. In November, we predicted that ABM would help boost B2B marketers’ customer obsession. We continue to survey the market to keep our finger on the ABM pulse. […].

B2B 352

B2B Marketing Customer 352

Retail TouchPoints

JULY 3, 2023

1-800-Flowers.com will replace its current CEO, Christopher McCann, with a familiar name and face: Jim McCann, who led the company as CEO from inception through 2016. Christopher McCann is stepping down for personal health reasons, effective immediately, but will remain on the company’s board and as an officer of various subsidiaries.

Gifts 262

Gifts Technology Management Customer 262

Forrester eCommerce

JANUARY 7, 2021

Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been revitalized and made more scalable by a range of new technology solutions. And while we noted in a New Wave™ […].

Technology 289

Technology Marketing B2B Operations 289

BigCommerce

NOVEMBER 13, 2017

Beer Cartel won the Innovation Award for Marketing Innovation. Site traffic grew over 100%, from 62,000 unique website visits in 2016 to 128,000 in 2017. Beer Cartel’s mailing list grew over 130%, from 13,000 subscribers in 2016 to 30,000 in 2017. Why they won. Business stats. Co-owner: Richard Kelsey. Year founded: 2009.

Food and Beverages 227

Food and Beverages BigCommerce Marketing Social Media 227

Kissmetrics

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Social Media 287

Social Media Technology Marketing Arts 287

Retail TouchPoints

FEBRUARY 8, 2024

He initially joined WBA in 2016, serving as SVP, Global Controller and Chief Accounting Officer and took over as interim global CFO in July 2023 to support WBA in its cost-cutting measures. Healthcare John Driscoll will role work closely with Wentworth, Langowski and the U.S. Healthcare business in a senior advisory role.

Operations 242

Operations Retail Management Marketing 242

Retail TouchPoints

JANUARY 23, 2023

Amazon has brought its dedicated air cargo network, Amazon Air, to India — the third market for the service after the U.S. The launch is a first for an ecommerce company in India and a signal of the rapid growth in that region, which is the fastest-growing ecommerce market in the world, according to eMarketer. and Europe.

Shipping Costs 308

Shipping Costs Fulfillment eCommerce eCommerce Marketing 308

Retail TouchPoints

MAY 10, 2023

The retailer was acquired by South African holding company Steinhoff International in August 2016, then filed for bankruptcy protection as part of a reorganization in October 2018. In January 2022 , Mattress Firm filed for an IPO, but cited market volatility when it put those plans to bed one year later , clearing the path for an acquisition.

Omnichannel 253

Omnichannel eCommerce Platforms Operations eCommerce 253

Retail TouchPoints

JULY 7, 2021

Patel has been with Belk since 2016, joining as EVP, GMM, Men’s and Ecommerce. Patel added the President title in 2020 as he assumed additional responsibilities for marketing and ecommerce. Hendricks also has been with Belk since 2016 and has prior retail experience from leadership roles with Gymboree , Hot Topic and Torrid.

eCommerce 264

eCommerce Retail Other Marketing 264

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

RTP blog

AUGUST 27, 2018

If anything, companies should actually put more focus on the Hispanic market: A recent survey. million in 2016, a jump of 80%. This represents an opportunity for businesses to demonstrate that they are in touch with Latino culture by marketing their products to the U.S. found that U.S. million in 1999 to 17.9

Marketing 150

Marketing Electronics Retail Mobile 150

Retail TouchPoints

MAY 5, 2022

As Torrid’s CCO, Muñoz will manage product, design, product development, fabrication, sourcing, technical fit, creative marketing and merchandising. Incoming CEO Harper has previously served as CEO of the plus-size retailer, from March 2011 until July 2016. Muñoz has served in a number of roles at Torrid and Hot Topic since 2010.

Retail 233

Retail Apparel Operations Management 233

Retail TouchPoints

OCTOBER 6, 2022

Walmart has been working with Alert to customize technology for its market fulfillment centers (MFCs) since 2016. Walmart has entered an agreement to acquire Alert Innovation , a robotics automation company that develops material-handling technology for automating order fulfillment in retail supply chains.

Fulfillment 322

Fulfillment Order Fulfillment Supplies Omnichannel 322

Retail TouchPoints

SEPTEMBER 24, 2022

“We know what an incredibly difficult time this is for those affected by the floods, and we know the road to recovery will be a long journey,” said Dana Paris, Chief Marketing Officer at Canidae Pet Food in a statement.

Supplies 234

Supplies Management Marketing Retail 234

Kissmetrics

MARCH 12, 2018

Marketing can be a bit like gambling. Every so often, a new marketing channel or program becomes available. Eager marketers jump at the new opportunity and gamble some of their ad budget into it. Blended Marketing Will Continue to Dominate in 2018. You test out one advertising channel and measure your results.

Marketing 202

Marketing Social Media eCommerce Channel 202

Retail TouchPoints

MARCH 29, 2021

The companies first partnered in 2016, as Mytheresa began working to improved conversion rates by offering personalized content across its international presence, which spans 133 countries and eight languages.

Omnichannel 256

Omnichannel Fashion Mobile Improvements 256

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 According to a study by Tomoson , influencer marketing yields a $6.50 2: Are They Engaging?

Marketing 419

Marketing Social Media Blog Clothing 419

Retail TouchPoints

APRIL 6, 2023

For them, the market disruption is ongoing, especially when it comes to mattresses and pillows. MACH allows retailers to change and connect disparate systems to enhance customer experiences and quickly adapt to changing market conditions and customer demands. Nicola Kinsella is SVP Global Marketing at Fluent Commerce.

Technology 207

Technology Management eCommerce eCommerce Platforms 207

Jumpshot

JANUARY 17, 2017

A decade ago, Lululemon’s supreme popularity created a new market for yoga apparel. To understand which brand is dominating the online market and whether Lululemon is losing steam, we analyzed the market share of the leading athletic wear brands, based on online purchases. Jan- Oct 2016. Time frame.

Marketing 111

Marketing Apparel Information eCommerce Marketing 111

Retail TouchPoints

NOVEMBER 23, 2022

had shuttered its UK Banana Republic ecommerce operations after closing the brand’s eight remaining stores in the region in 2016. “We has been scaling down its global business in a number of markets. -Next partnership began in September 2021 when Gap closed all 81 of its UK and Ireland stores. By May 31, 2022, Gap Inc.

eCommerce 272

eCommerce Management Operations Consumer 272

RTP blog

AUGUST 23, 2019

A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% That’s all great news, but the question remains: where are all the mid-market guys? of total retail spend within the next four years. Why are they standing on the sidelines?

Merchant Services 150

Merchant Services Marketing Retail Shipping Costs 150

Forrester eCommerce

AUGUST 5, 2019

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

B2B 401

B2B Customer Social Media Multichannel 401

Retail TouchPoints

OCTOBER 7, 2022

Before joining Under Armour in 2020 as SVP of Americas Wholesale, Baxter served as President and CEO of LIDS Sports Group from 2016 to 2019. “With deep market knowledge and outstanding expertise we look forward to their proven leadership qualities helping to architect our next growth chapter.”. .

Apparel 247

Apparel Marketing 247

Retail TouchPoints

FEBRUARY 28, 2023

This approach, which we call Marketing in the Moment , is how retailers can transform an environment that seems inhospitable to brand and store loyalty into an opportunity to engage shoppers more effectively and increase their lifetime value. What is Marketing in the Moment? when that shopper prefers to receive content).

Retail 263

Retail Books Consumer Social Media 263

Retail TouchPoints

JULY 1, 2022

Back in 2016, Ron Johnson was asked in a fireside chat at Shoptalk about the biggest mistake he had ever made. Johnson had hoped to expand into new categories and markets, but the tides quickly turned after the company went public via SPAC in October 2021. Ron Johnson, CEO and co-founder of Enjoy Technology. as of July 1, 2022.

Technology 307

Technology Telecommunications Consumer Electronics Electronics 307

Retail TouchPoints

MARCH 13, 2023

“Brands that have a savvy understanding of creator-led social media and creator relations have a clear advantage in not only conceptualizing beauty content that resonates with their audience, but also in building genuine connections,” said Brent Mitchell, VP of Marketing, Social and Influencer at Sephora in a statement. “At

Social Media 196

Social Media Marketing Supplies Consumer 196

Retail TouchPoints

AUGUST 15, 2022

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela. The new partnership marks the “beginning of an exciting marketing strategy” for PacSun, which said it will be leaning more into the virtual influencer space and the metaverse throughout Q4.

Fashion 226

Fashion Travel Marketing Consumer 226

Kissmetrics

JUNE 19, 2018

But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them. And the sad reality is, most marketers and companies are focusing on the wrong things. I avoided talking to companies less than a million in revenue because most of them weren’t doing much marketing.

Marketing 268

Marketing SEO Channel Social Media 268

BigCommerce

OCTOBER 26, 2017

A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate over the next 12 months alone. Could your market share increase? The numbers are hard to ignore: 3.77 Get it now.

Social Media 413

Social Media eCommerce Mobile Consumer 413

ROI Revolution

JANUARY 13, 2020

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174

Marketing Social Media Mobile Consumer 174

Retail TouchPoints

OCTOBER 13, 2021

Launched in 2016 as a DTC business, Vuori has since expanded to brick-and-mortar via wholesale at retailers including Nordstrom and REI , as well as with 10 standalone stores. Vuori has received a $400 million investment from SoftBank Vision Fund 2 that values the activewear brand at $4 billion just six years after its debut.

Apparel 262

Apparel Omnichannel Fashion Supplies 262

Retail TouchPoints

OCTOBER 26, 2022

Virtually everything about the category has changed over the last 15 years, from the way brands develop and bring products to market to how consumers learn about and purchase them. Obstacles that once protected legacy brands’ share of the market and prevented new entrants from gaining traction have all but disappeared. New Customers.

Food and Beverages 213

Food and Beverages Multichannel Consumer Channel 213

MakeWebBetter

AUGUST 11, 2021

MakeWebBetter initially started in 2016, with an aspiration to relieve the path of digital marketing with numerous WordPress WooCommerce extensions, has established itself as one of the best HubSpot agencies. MakeWebBetter is the fastest-growing eCommerce agency. It has professed its name in WordPress, WooCommerce, and HubSpot domains.

WooCommerce 158

WooCommerce eCommerce Marketing 158